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There are more mobile devices on the planet than there are humans, go figure! Mobile devices are all the rage – from iPhones, iPads, Androids, Smart Phones and Tablets all showing different views of YOUR website! So how is this affecting your online presence, how does your website stack up? Is it costing you business? […]
In this video, I share how I use Trello in managing our marketing. But it can be used for managing your team, using it as a CRM (client relationship management) tool, even as a managing a recruitment process or just simple to-do lists. You can create multiple Trello Boards and I recommend doing that, one […]
Reviews are one of the most important things to help get people over the line when it comes to doing business with you. You see, you can say anything you want about yourself. But what others say about you is infinitely more profound and powerful than what we say about us… So, it is really […]
There’s a thing called ‘double readership path’. This is a ‘user experience’ essential and golden rule. In this age of ‘instant’ and so much consumable info if your content is hard to read and follow, as in reams of text, it won’t get read… too hard. Double readership path is the phenomenon of scanning a […]
When you write your marketing content, whether it be on your website, in emails or other marketing pieces, it’s important that you write it in a way that flows and is easily readable by most of your audience. If you use big words, you will lose a lot of people and if it takes too […]
When you write content for your tribe it’s really important to stay consistent. Consistency shows people that your business is legit, that you’re steady and it also teaches people when to expect content from you. This is important when someone is getting to know, like and trust your business. They will be consuming your content […]
When you plan your content you need to write about things relevant to your audience. You don’t want to be constantly selling in every communication. It’s like slapping them in the face with sales. People will soon get sick of that and not know, like or trust you. Instead, write about relevant topics to your […]
It seems there is a ‘mystical’ hat called the ‘writers hat’ that people put on when they write. So many people think they need to write a certain ‘way’. Write like you speak, simple. Hey, you talk fine right, people don’t fall asleep? People like stories, people like you, so write to them as you […]
One of the fastest-growing and most lucrative business on the planet is SaaS, Software as a Service. Most business owners have at least one SaaS they use, like Xero for bookkeeping, you pay a monthly fee for access to that software, so, software as a service. A company called ‘AppSumo’ find and partner with leading […]
AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword. It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services. The kind your customers really want. Get instant, raw search insights, direct from […]
A great way to show potential clients how well you perform is through case studies. Show them what problems other clients have had, how you helped them, and the results you helped them achieve. Testimonials or reviews are what others say about what you do, case studies prove what others say about you. Case studies […]