Featured Post
There are more mobile devices on the planet than there are humans, go figure! Mobile devices are all the rage – from iPhones, iPads, Androids, Smart Phones and Tablets all showing different views of YOUR website! So how is this affecting your online presence, how does your website stack up? Is it costing you business? […]
How many emails should you send to effectively market your offer to your subscriber list? There are a few underlying queries that need clarification here. The first point of focus — what’s your typical open rate? Are you aware of the portion of your subscribers who actually open your emails each time you send one? […]
“The money is in the list” – what does it truly imply? It refers to your email list, a collection of people who have willingly given their details to you because they find your content or services valuable to their lives. Maintaining regular contact with your email list is crucial. Regular communication prevents your email […]
I’ve mentioned it before and I’ll reiterate it now: regular engagement with your email list is vital. Here are some key reasons why: It reinforces your brand presence in their memory It allows you to offer them valuable information or benefits It cultivates their comfort and trust in you over time It ensures your brand […]
When you price a project you take into account the time you will spend on the project and any costs involved. That’s how you’re able to price the project right? But what happens when the boundaries aren’t clear… when the end of the project is not certain? Serious scope creep right there… right! The client […]
An important part of attracting new clients to your business is allowing them the chance to get to know the person behind the business and build trust and connection. A perfect way to facilitate that is to tell your story. This comes from the heart. Talk about what made you come to start your business. […]
My fave subject. It used to be that I’d hang out for Saturday mornings in the office alone so I could check out all the software toys and tools I’d noticed through the week in emails or social posts or adverts. I also suffer serious FOMO (fear of missing out) meaning you might buy tools […]
When you write content, the key to success is to engage your audience. Keep them interested enough to read the whole email so they can get to the part where you want them to take action and they actually want to. The way people stay engaged is through stories. So how do you write stories […]
In this video, I share how I use Trello in managing our marketing. But it can be used for managing your team, using it as a CRM (client relationship management) tool, even as a managing a recruitment process or just simple to-do lists. You can create multiple Trello Boards and I recommend doing that, one […]
Reviews are one of the most important things to help get people over the line when it comes to doing business with you. You see, you can say anything you want about yourself. But what others say about you is infinitely more profound and powerful than what we say about us… So, it is really […]
There’s a thing called ‘double readership path’. This is a ‘user experience’ essential and golden rule. In this age of ‘instant’ and so much consumable info if your content is hard to read and follow, as in reams of text, it won’t get read… too hard. Double readership path is the phenomenon of scanning a […]