When you outsource your online marketing, you no longer need to stress over where you’re going to get marketing ideas or where and how to implement them. As an experienced online marketing agency, we do as much as you need us to do to build a stronger online reputation for your business and drive traffic to your website to bring new customers to you.
Overview of our growth strategies
Strategies when your website needs to attract sales, but you don’t know where to start.
So, you have a website and it’s not pulling its own weight. What now?
Which online marketing strategy can give you the best value, the best bang for your buck?
That’s the beauty of our Pro-Active Marketing plan.
Not only do we customise it for you, but you can start small and then swap things up and go full throttle.
Maybe start with organic SEO for 3 months, then let’s get you better results on your social media, and after that do some direct email marketing broadcasts. All we ask for is you commit for 3 months minimum runs on each strategy and give us 30 days’ notice if you would like to swap to a different strategy.
Maybe you’ve already done some SEO and prefer to start with social media, or you have a good contact list and therefore starting with email marketing make more sense.
Here’s the big question for our initial short simple strategy session: what’s the best way we can get you some wins? That is, what do you have in place already that we can work with right off the bat?
It’s that simple!
Oh, but if you’re not sure, at the end of that strategy session we’ll have a clear path forward.
Is there a locked-in contract?
No, but we just ask that you commit for 3 months minimum as that’s how long it usually takes to get runs on the board, so that’s only fair. Then if you'd like to ever cancel (unlikely) we ask for a polite 30 days’ full notice.
Many who live on social media prefer to communicate through that same channel instead of calling or emailing. So it’s important that you communicate through the same method.
Social media is also a great source for word of mouth. Every day people ask for recommendations and willingly brag and share their experiences with their Facebook friends and the strangers they socialise with in groups. If your business is on there, you make it easy for them to tag your page to point people to your business contact details.
Plus, you can share content that can drive traffic to your website.
Imagine being able to send out an email that generates instant sales for your business. Done well, that’s what email marketing can do for you.
We’ve been writing and managing email marketing campaigns and their related lead magnets and landing pages for our clients for years and have helped them achieve impressive results through list building.
All email campaigns are written as though you’re speaking directly to the recipient. This way, you can build relationships, loyalty and trust, easily turning past customers into repeat customers and encouraging them to spread the word.
No more cold calling and cold messaging. Tap into your warm email lists instead. It’s one of the most cost-effective and efficient ways to grow your business.
Google Adwords and social media platforms like Facebook and Instagram offer plenty of effective online advertising opportunities to get qualified leads to engage with your brand.
However, online advertising can be very time consuming because it relies a lot on researching, designing, posting and scheduling the creative elements such as copy, graphics and video to communicate a single advertising message.
Online advertising also relies on having a good understanding of the rules and strategies, including how to target the right audience, how to use the advertising tools, and how to remarket so you don’t lose potential buyers.
Meaning that online marketing for business is more than just going online and engaging with people on social media. But if you don’t have the time or knowledge to do all the above, then that’s where we come in.
We have a team that takes care of everything from setting up your online advertising accounts to writing, designing and running your adverts.
High-impact videos are perfect for increasing online reach because people love to share videos. By sharing your video, they’re also increasing your online engagement and giving your online visibility a boost.
Search engines are constantly looking for visual content for their users, so the more videos on a website, the better your search engine rankings.
Now imagine a team of experts scripting and optimising your own videos in a way that captures attention, drives people to visit your website and makes Google rank your content higher.
Our scriptwriters and video professionals will create amazing videos that transform your business. You’ll soon have videos to tell the story behind the business, introduce the team, showcase your products and services, share customer testimonials, teach how to use your products and services, and so much more.
Don’t worry if you’re too shy to be on camera…we have animations that can stand in for you.
Want to quickly be seen as an expert and influencer in your niche? Then we need to create and promote unique content that help you differentiate yourself from the competition.
Your new content marketing strategy will produce unique pieces that promote your expertise and boost your credibility and knowledge in a way that attracts, impresses and engages your ideal customers.
Your content marketing strategy will be customised to suit your specific business needs, and might include deliverables such as blog posts, email campaigns, social media posts and promotional videos. Plus share these items to your email lists and social media pages.
Combined, these content marketing efforts will send customers to your website where they’d more information they need to know, like and trust you.
As a bonus, the more eyeballs on your website, the more points Google gives you and the higher you rank.
Blogging for SEO and conversion
Blog posts are created and loaded to the blog section of your website and your Google My Business Posts section. These two sources attract qualified leads from search engines, social media platforms and other platforms where we’re strategically sharing your posts.
Each item is written in your voice. Its topic is carefully chosen to educate and engage existing and potential customers to help them know, like and trust you.
Whenever a post is uploaded, we optimise it for SEO. This ensures it gets found online. It’s then promoted where your ideal customer will see it.
As new content means your website is staying fresh, it will gain SEO points from Google for being relevant. And when people see that you always have new content, they’ll return to consume it.
Online reputation management
When you want a strong online presence, it’s important to encourage online customer reviews as part of your online marketing strategy.
The more reviews and star ratings you have on Google, Facebook and other platforms, the more customers will trust your business.
People get to see why others were happy (or unhappy) with your products and services, and how you responded to and handled these comments.
It’s equally important to manage any negative reviews. There are dire consequences if these are not monitored and dealt with quickly and in a professional manner. With a pro-active reputation expert by your side, no need for you to lose any sleep over negative feedback and reviews.
Website Development and Design
As your website’s job is to act like a salesperson to attract new business and increase your revenue, it’s important that it’s equipped to do so.
Does it look and perform the way it should?
Does it truly represent and speak for your business?
And does it give your visitors the experience they expect—from having fast-loading pages and an easy quote request, or a flawless purchasing system and a working email subscription form?
When you’re on a 550+ Level Pro-Active Marketing package, our website development and design team will make the necessary frontend and backend coding to tweak your website to ensure it has the perfect foundation before we do the marketing part.
If your website was built by someone else, perhaps it has a sub-standard design and structure, then we might need to talk about how to bring it to a higher standard. But if it's been built by us in the last few years, it will be clear to edit, tweak and adjust to suit the stellar marketing actions so you get the best results.
We use the best coding practices that also satisfy Google’s guidelines, test every nook and cranny, and test the user interface and user experience to ensure your website does what it needs to do to bring you more customers.
Tracking, analysing & reporting
Using a data-driven approach, we continuously track, analyse, and report all online marketing efforts with full transparency.
This may include reporting on the reach, demographics, traffic, ranking, Google News & Alerts, and other comprehensive reports.
We share the facts and figures to give you a clear idea of how your online marketing strategy is performing and how far you’re reaching new audiences, and at the same time help us plan the next steps that would give you even more positive returns on your investment.
Our Pro-Active Online Marketing system is a proven system designed to help you rank higher, attract qualified leads, and turn them into paying customers and raving fans.
We strongly believe in continuously tracking, testing and improving any online marketing strategies that we implement for you. Plus, any plans we execute will help you to stay within your budget.
It’s how we guarantee that you continuously generate a positive return on your investment.
While there’s no ongoing contract, we ask that you give us 3 months to improve your online presence and bring you new clients or we continue to work for free (for up to another 3 months) to achieve the promised results!
When you hire us, you hire guaranteed performance.
Is there a weasel out clause?
As you can understand, we need it to be fair for our team as well. You’d give a full 30 days’ notice if you’d like to cancel your marketing plan.
The thing to remember is that when you recruit us to work with you, it means you’re prepared to follow our expert advice and action what we request in a timely manner. It also means you’re open to new ideas and willing to test new approaches.
This helps to avoid any obstacles from affecting the work, because the sooner your marketing tasks are deployed, the sooner you boost your online presence and overtake the competition.
By working together to achieve the same goals, it guarantees that we get much better results as we’d both have a vested interest in your online success.
5 Levels of Pro-Active Online Marketing
You can start low and then upgrade. Or tell us your specific budget and we’ll design a plan for you.
What others say about our pro-active marketing program
Interaction with clients more pleasurable
I’ve been using Smart Email for a few months now. I’ve been so happy with all components of Smart Email as it is so easy to put professional emails and forms together.
It has improved the quality of emails I send to clients, making the interaction with clients more pleasurable. Thank you Smart Email.
- Vicky Bassaletti – Skin Specialist / Director | Beauty to Impress
My first look at smart email has been exciting
I just wanted to say that my first look at smart email has been exciting. I have found the prompts and information easy to use with great explanations.
The site is very user friendly.
I am looking forward to expanding my knowledge and using the many great functions on this site. It has been just what I have been searching for.
- Trish Bartlett – Trish Bartlett Resources
This is going to make my life so much easier
Your Smart Email system is a BIG time saver, great for data collecting, report compiling and performing these tasks and far better than more expensive systems on the market.
Appreciate all your help and patience over the phone today.
– Michelle de Villiers – Profitable Personnel Selection Specialist