Pro-Active Online Marketing

Outsource (and forget) your online marketing

When you outsource your online marketing, you no longer need to stress over where you’re going to get marketing ideas or where and how to implement them. As an experienced online marketing agency, we do as much as you need us to do to build a stronger online reputation for your business and drive traffic to your website to bring new customers to you.

  • You Need To Be Found Online
  • You Need More Qualified Leads
  • You Need Lower Client Acquisition Costs
  • You Need Transparent Reporting

The Digital Marketing Strategy Cycle

This comprehensive 8-step process emphasizes the central role of strategy in achieving success in digital marketing.

Experience Unwavering Peace of Mind as We Elevate Your Digital Marketing Strategy and Implementation Across All Levels.
We are dedicated to ensuring your sustained success."

The Digital Marketing Roll Out

SEO Organic

Our SEO services prioritise the actions based on the complexity of your website. For example, the sites we built are at a higher level to begin with, while those that come to us often have technical issues that need to be rectified before we apply our SEO process to get them cranking the Google charts.

Read More: Organic SEO Workflow

Content (Authority) Marketing

  • Level 2200, 4400 (monthly) (frequency increase)
  • Content Creation (Blogs)
  • Social Posts
  • Email Broadcast Creation
  • Content Distribution
  • Level 8800 (monthly)(inc above, plus)
  • Video Content Creation
  • Video Distribution

Read More: Builders Content (Authority) Marketing

Read More: Content (Authority) Marketing

Online PPC (Advertising)

Google Ads | YouTube Ads

  • Increased visibility: Expand audience reach, brand visibility
  • Precise targeting: Reach specific, high-quality audiences
  • Cost-effective: Tailor campaigns to any budget
  • Measurable results: Monitor performance, track conversions
  • Flexibility and control: Full control over ad campaigns

Read More:
Builder PPC Ads 
Generic PPC Ads

Social Media - Advertising

Facebook | Instagram | LinkedIn

  • Targeted audience: Reach specific demographics and interests
  • Enhanced engagement: Foster meaningful connections
  • Rich ad formats: Utilize engaging visuals and videos
  • Detailed analytics: Access comprehensive performance data

Social Media - Evergreen

Facebook | Instagram | Google Business | LinkedIn | X

Post Creation: Personalised, On Brand, On Point, Relational
Post Distribution: To ALL Channels simultaneously

  • Appear in organic social search results
  • Get suggested by platforms in your niche
  • Gain backlinks for higher page rank
  • Increase high-quality lead traffic
  • Improve overall positioning in social search
  • Boost social visibility, credibility, and authority

Read More:
Evergreen Social

Social Media - Channel Optimisation

Facebook | Instagram | LinkedIn | Google Business |

Make sure your platforms and social channels are fully optimised, on brand, on point, consistent matching web/brand graphics

No use only getting 6 out of 10 for your marketing efforts...

Conversion Rate Optimisation (CRO)

Do you have a traffic problem or a conversion problem? 

Quite often we hear "I need more leads" without realising they actually have sufficient web traffic, but they have a more pressing problem with their 'customer journey' or 'user experience' problem with their website.

Read More: Websites Audits | SEO Reports

CRM Software

Client Relationship Management (CRM)

Key To Success: speed-to-lead

  • a 5-minute delay drops connection odds by 80%
  • a 1-minute response boosts conversions by 391%
  • 30% of leads are lost to competitors without a prompt response

Take charge of your lead management with automation now!

A CRM for Builder's: Smarter CRM

Creating your website is just the starting point.

Now, it's time to shape a powerful digital strategy that raises awareness and channels traffic towards your site, compelling your offers and content.

When you entrust your online marketing to us, there's no need to worry about generating marketing ideas or the intricate details of implementation. As a seasoned online marketing agency, we offer comprehensive consultation and execution, helping you craft a robust online presence and attract fresh clientele to your website.

Visibility and Attraction

Engagement and Promotion

Acquisition and Conversion

It's essential to introduce the man behind our strategies - Marc Skarda. With years of experience, Marc is the driving force behind our client's success.

He has a profound understanding of digital landscapes and is dedicated to your digital transformation.


Strategies when your website needs to attract sales,
but you don’t know where to start.


So, you have a website and it’s not pulling its own weight. What now?

Which online marketing strategy can give you the best value, the best bang for your buck?

That’s the beauty of our Pro-Active Marketing plan.

Not only do we customise it for you, but you can start small and then swap things up and go full throttle.

Maybe start with organic SEO for 6 months, then let’s get you better results on your social media, and after that do some direct email marketing broadcasts. All we ask for is you commit for 6 months minimum runs on each strategy and give us 30 days’ notice if you would like to swap to a different strategy.

Maybe you’ve already done some SEO and prefer to start with social media, or you have a good contact list and therefore starting with email marketing make more sense.

Here’s the big question for our initial short simple strategy session: what’s the best way we can get you some wins? That is, what do you have in place already that we can work with right off the bat?

It’s that simple!

Oh, but if you’re not sure, at the end of that strategy session we’ll have a clear path forward.

Is there a locked-in contract?

No, but we just ask that you commit for 6 months minimum as that’s how long it usually takes to get runs on the board, so that’s only fair. Then if you'd like to ever cancel (unlikely) we ask for a polite 30 days’ full notice.

Affordable Online Marketing Plans

A customised growth strategy that unifies your online efforts to grow your business.
Perfect when boosting an existing website or your strategies are no longer effective.

Social Media Marketing

In this day and age, prospective customers expect businesses to have a social media presence. As a bare minimum, they expect you to have a Facebook business page that they view to validate your business.

If you don’t have a social media presence or if your pages haven’t been updated with fresh content, a prospective customer would dismiss your business as old school, irrelevant or dead.

A social media presence also lets prospective customers connect with you to ask about your products and services and to get to know you.

Many who live on social media prefer to communicate through that same channel instead of calling or emailing. So it’s important that you communicate through the same method.

Social media is also a great source for word of mouth. Every day people ask for recommendations and willingly brag and share their experiences with their Facebook friends and the strangers they socialise with in groups. If your business is on there, you make it easy for them to tag your page to point people to your business contact details.

Plus, you can share content that can drive traffic to your website.

Online (PPC) Advertising

Google Adwords and social media platforms like Facebook and Instagram offer plenty of effective online advertising opportunities to get qualified leads to engage with your brand.

However, online advertising can be very time consuming because it relies a lot on researching, designing, posting and scheduling the creative elements such as copy, graphics and video to communicate a single advertising message.

mobile indexing

Online advertising also relies on having a good understanding of the rules and strategies, including how to target the right audience, how to use the advertising tools, and how to remarket so you don’t lose potential buyers.

Meaning that online marketing for business is more than just going online and engaging with people on social media. But if you don’t have the time or knowledge to do all the above, then that’s where we come in.

We have a team that takes care of everything from setting up your online advertising accounts to writing, designing and running your adverts.

On-site SEO

We have a proven search engine optimisation system designed to help your website show up on Google.

All the backend and technical fixes such as your content, URLs, page titles and meta data are optimised to ensure the right people find your content when typing your targeted keywords into search engines.

The goal is to leverage your ranking to boost your web presence as much as possible to attract more customers.

Off-site SEO

Once your website is optimised for search engines, we move to off-site search engine optimisation.

These activities are done in as many places as possible that offer free options to list your business and links to your website.

For example, we list your business on free business directories and set up your Google My Business profile. We might also publish blog posts to relevant, high-quality websites where your ideal customers spend their time.

live video content online streaming marketing concept.Hands holding mobile phone on blurred urban city as background

Video marketing

High-impact videos are perfect for increasing online reach because people love to share videos. By sharing your video, they’re also increasing your online engagement and giving your online visibility a boost.

Search engines are constantly looking for visual content for their users, so the more videos on a website, the better your search engine rankings.

Now imagine a team of experts scripting and optimising your own videos in a way that captures attention, drives people to visit your website and makes Google rank your content higher.

Our scriptwriters and video professionals will create amazing videos that transform your business. You’ll soon have videos to tell the story behind the business, introduce the team, showcase your products and services, share customer testimonials, teach how to use your products and services, and so much more.

Content Marketing

Want to quickly be seen as an expert and influencer in your niche? Then we need to create and promote unique content that help you differentiate yourself from the competition.

Your new content marketing strategy will produce unique pieces that promote your expertise and boost your credibility and knowledge in a way that attracts, impresses and engages your ideal customers.

Your content marketing strategy will be customised to suit your specific business needs, and might include deliverables such as blog posts, email campaigns, social media posts and promotional videos. Plus share these items to your email lists and social media pages.

Product Design Drawing Website Graphic

Combined, these content marketing efforts will send customers to your website where they’d more information they need to know, like and trust you.

As a bonus, the more eyeballs on your website, the more points Google gives you and the higher you rank.

Best Website Platform to Build Your Website On and Why

Blogging for SEO and conversion

Blog posts are created and loaded to the blog section of your website and your Google My Business Posts section. These two sources attract qualified leads from search engines, social media platforms and other platforms where we’re strategically sharing your posts.

Each item is written in your voice. Its topic is carefully chosen to educate and engage existing and potential customers to help them know, like and trust you.

Whenever a post is uploaded, we optimise it for SEO. This ensures it gets found online. It’s then promoted where your ideal customer will see it.

As new content means your website is staying fresh, it will gain SEO points from Google for being relevant. And when people see that you always have new content, they’ll return to consume it.

Online Reputation Management

When you want a strong online presence, it’s important to encourage online customer reviews as part of your online marketing strategy.

The more reviews and star ratings you have on Google, Facebook and other platforms, the more customers will trust your business.

People get to see why others were happy (or unhappy) with your products and services, and how you responded to and handled these comments.

It’s equally important to manage any negative reviews. There are dire consequences if these are not monitored and dealt with quickly and in a professional manner. With a pro-active reputation expert by your side, no need for you to lose any sleep over negative feedback and reviews.


Website Development/Design

As your website’s job is to act like a salesperson to attract new business and increase your revenue, it’s important that it’s equipped to do so.

Does it look and perform the way it should?
Does it truly represent and speak for your business?

And does it give your visitors the experience they expect—from having fast-loading pages and an easy quote request, or a flawless purchasing system and a working email subscription form?

When you’re on a 550+ Level Pro-Active Marketing package, our website development and design team will make the necessary frontend and backend coding to tweak your website to ensure it has the perfect foundation before we do the marketing part.

If your website was built by someone else, perhaps it has a sub-standard design and structure, then we might need to talk about how to bring it to a higher standard. But if it's been built by us in the last few years, it will be clear to edit, tweak and adjust to suit the stellar marketing actions so you get the best results.

We use the best coding practices that also satisfy Google’s guidelines, test every nook and cranny, and test the user interface and user experience to ensure your website does what it needs to do to bring you more customers.

Tracking, Analysing & Reporting

Using a data-driven approach, we continuously track, analyse, and report all online marketing efforts with full transparency.

This may include reporting on the reach, demographics, traffic, ranking, Google News & Alerts, and other comprehensive reports.

We share the facts and figures to give you a clear idea of how your online marketing strategy is performing and how far you’re reaching new audiences, and at the same time help us plan the next steps that would give you even more positive returns on your investment.

Know Your Numbers
Two business partners handshake at group meeting making online project investment, male hands shake as concept of successful collaboration result or starting partnership after effective negotiations

Our Promise

Our Pro-Active Online Marketing system is a proven system designed to help you rank higher, attract qualified leads, and turn them into paying customers and raving fans.

We strongly believe in continuously tracking, testing and improving any online marketing strategies that we implement for you. Plus, any plans we execute will help you to stay within your budget.

It’s how we guarantee that you continuously generate a positive return on your investment.

Ditch the expensive tools!

No need to waste any more time trying to learn to do everything yourself. Your time is precious, and those cheap beginner tools easily chew up money you don’t have. Our packages offer that hands-free marketing service you’ve been craving. You can finally attract and convert the right people without doing the hard work.

Our Guarantee

While there’s no ongoing contract, we ask that you give us 6 months to improve your online presence and bring you new clients or we continue to work for free (for up to another 3 months) to achieve the promised results!

When you hire us, you hire guaranteed performance.

Service Guarantee

Is there a weasel out clause?

As you can understand, we need it to be fair for our team as well. Although there is no lock in contract, you do need to give us a full 6 months to achieve results. You also need to give a full 30 days’ notice if you’d like to cancel your marketing plan.

The thing to remember is that when you recruit us to work with you, it means you’re prepared to follow our expert advice and action what we request in a timely manner. It also means you’re open to new ideas and willing to test new approaches.

This helps to avoid any obstacles from affecting the work, because the sooner your marketing tasks are deployed, the sooner you boost your online presence and overtake the competition.

By working together to achieve the same goals, it guarantees that we get much better results as we’d both have a vested interest in your online success.

3 Levels of Pro-Active Online Marketing


per month


per month


per month

You can start low and then upgrade. Or tell us your specific budget and we’ll design a plan for you.

What others say about our pro-active marketing program

Interaction with clients more pleasurable

I’ve been using Smart Email for a few months now. I’ve been so happy with all components of Smart Email as it is so easy to put professional emails and forms together.

It has improved the quality of emails I send to clients, making the interaction with clients more pleasurable. Thank you Smart Email.

- Vicky Bassaletti – Skin Specialist / Director | Beauty to Impress

My first look at smart email has been exciting

I just wanted to say that my first look at smart email has been exciting. I have found the prompts and information easy to use with great explanations.

The site is very user friendly.

I am looking forward to expanding my knowledge and using the many great functions on this site. It has been just what I have been searching for.

- Trish Bartlett – Trish Bartlett Resources

This is going to make my life so much easier

Your Smart Email system is a BIG time saver, great for data collecting, report compiling and performing these tasks and far better than more expensive systems on the market.

Appreciate all your help and patience over the phone today.

– Michelle de Villiers – Profitable Personnel Selection Specialist

Get the results you need without lifting a finger!


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