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Content Marketing

SEGUE: What Content Marketing Is Really About

Here's what content marketing really is... Simplistically, it's you sharing what you know, adding value to conversations, helping people, is...

Best Writing Tip Ever

It seems there is a 'mystical' hat called the 'writers hat' that people put on when they write. So many...

Chunk Your Content

There's a thing called 'double readership path'. This is a 'user experience' essential and golden rule. In this age of...

Consistency is Key

When you write content for your tribe it's really important to stay consistent. Consistency shows people that your business is...

Be a Storyteller

When you write content, the key to success is to engage your audience. Keep them interested enough to read the...

Tell YOUR Story

An important part of attracting new clients to your business is allowing them the chance to get to know the...

Niche Down

You have probably heard of the term 'niche'. Do you know what it is and why you need to use...

Write To an 8th Grade Level. Use the APP!

When you write your marketing content, whether it be on your website, in emails or other marketing pieces, it's important...

Share Your Case Studies

A great way to show potential clients how well you perform is through case studies. Show them what problems other...

Choose Relevant Topics to Write About

When you plan your content you need to write about things relevant to your audience. You don't want to be...
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