Content Marketing

Tell YOUR Story

An important part of attracting new clients to your business is allowing them the chance to get to know the...
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Be a Storyteller

When you write content, the key to success is to engage your audience. Keep them interested enough to read the...
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Chunk Your Content

There's a thing called 'double readership path'. This is a 'user experience' essential and golden rule. In this age of...
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Write To an 8th Grade Level. Use the APP!

When you write your marketing content, whether it be on your website, in emails or other marketing pieces, it's important...
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Consistency is Key

When you write content for your tribe it's really important to stay consistent. Consistency shows people that your business is...
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Choose Relevant Topics to Write About

When you plan your content you need to write about things relevant to your audience. You don't want to be...
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Best Writing Tip Ever

It seems there is a 'mystical' hat called the 'writers hat' that people put on when they write. So many...
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Share Your Case Studies

A great way to show potential clients how well you perform is through case studies. Show them what problems other...
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SEGUE: What Content Marketing Is Really About

Here's what content marketing really is... Simplistically, it's you sharing what you know, adding value to conversations, helping people, is...
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Niche Down

You have probably heard of the term 'niche'. Do you know what it is and why you need to use...
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