Tell YOUR Story
An important part of attracting new clients to your business is allowing them the chance to get to know the...
Be a Storyteller
When you write content, the key to success is to engage your audience. Keep them interested enough to read the...
Chunk Your Content
There's a thing called 'double readership path'. This is a 'user experience' essential and golden rule. In this age of...
Write To an 8th Grade Level. Use the APP!
When you write your marketing content, whether it be on your website, in emails or other marketing pieces, it's important...
Consistency is Key
When you write content for your tribe it's really important to stay consistent. Consistency shows people that your business is...
Choose Relevant Topics to Write About
When you plan your content you need to write about things relevant to your audience. You don't want to be...
Best Writing Tip Ever
It seems there is a 'mystical' hat called the 'writers hat' that people put on when they write. So many...
Share Your Case Studies
A great way to show potential clients how well you perform is through case studies. Show them what problems other...
SEGUE: What Content Marketing Is Really About
Here's what content marketing really is... Simplistically, it's you sharing what you know, adding value to conversations, helping people, is...
Niche Down
You have probably heard of the term 'niche'. Do you know what it is and why you need to use...