How many emails should you send to effectively market your offer to your subscriber list? There are a few underlying queries that need clarification here.

The first point of focus — what’s your typical open rate?

Are you aware of the portion of your subscribers who actually open your emails each time you send one? While the specific rate varies across different industries, it generally hovers around 15 to 27%.

That means there’s a huge chunk of your audience who doesn’t open your sent emails.

By sending a follow-up email a day or two later, there’s a better chance that more people will see your offer, thereby increasing your sales. Sure, some might open both emails, but there’s also a segment that missed your first email for any number of reasons.

Hence, my advice when you’re promoting an offer to your list is to craft an email sequence, not just a single email.

At least three emails should be part of your offer series. Each one should present the offer from a unique perspective and include an element of scarcity to prompt your subscribers to act.

Smart Actions:

1. Develop a strategic plan involving multiple emails for your offers
2. Schedule your offers throughout the year
3. Begin your journey in email writing

Looking for inspiration, clarity, or assistance with the offer or writing copy?

Schedule a meeting with Marc.