SEGUE: Social Media Hero
Do all businesses need to be on social media? If you’re already attracting new business through other means, then why...
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Social Media Hero
Social is NOT a Place To Sell
Social is NOT a place to sell, but a place to educate. Thing is everyone wants to buy, but no-one...
Rules of Engagement
Don’t just always 'send stuff out'. Even if it is valuable and helpful tips and tricks the other part of...
Top 7 LinkedIn Optimisation Tips
LinkedIn Profile Optimisation is the simplest thing on the planet to do. You just need to know what to focus...
Decide on Your Social Media Business Goals
First, you need to understand what businesses use social media. As in the previous post, we know this is not...
How Many Social Platforms Should You ‘Drive’
Personally I recommend 'driving' 2 to 4 main social platforms. We still recommend setting up all the platforms that suit...
Decide Which Social Media Platforms to Setup
There are so many different social media platforms to choose from. It can be a little overwhelming. You may not...
Fully Optimise Your Social Media Platforms
Now you have set up all your social platforms, and decided on which ones to primarily 'drive', are they fully...
Get to Know Your Audience
If you want to connect with your potential customers, it’s really important that you get to know them. This is...
Create a Social Media Content Plan
Once you've got all your social media platforms set up, it's time to create a social media content plan. This...
Get Personal, It Builds Trust
When people are making a decision about what business to learn from, they are not just dealing with a business....
How Often Should You Post?
The answer to this question has changed a lot over time. Social media algorithm changes have changed the answer to...
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