The 10 Stages of a Website Project

How We Work Our Magic

Discovery or Strategy Session

Succeeding online is so much more than just having a great website. We drill down into who's coming to your website, and the journey we need to take them on, for them to become new clients.

We then look at the bigger picture, and what other digital assets you can leverage from to get better online results. It's all in the attention to detail to be # 1 in your field.

More than ever before we have less time to establish authority, trust and engage with our website visitors.

We have a staged approach to get those visitors to convert into new business.

If you don't know exactly how to achieve what you want, we recommend a paid discovery or strategy session. This is worth its weight in GOLD.

We'll ask the right questions to uncover the truth about why you need a new website and exactly what it is you're trying to achieve. We often see a little metamorphosis for business owners at this stage, that's a good thing, a clarity you might need. In fact, if it doesn't get a little awkward, then chances are we're not doing our job properly.

If you're moving forward with one of our start-up websites then the standard briefing process should give us the answers we need to move forward.

It's all about 'levels' with websites, some folk are happy with an 'online brochure' style website, some folks have moved up to a lead generating client converting cash creating machine, all depends on your needs. If in doubt, let's talk > 08 9439 2820

The Brief

The gathering of all the relative materials we require from you. The domain name details, the content, the pretty pictures and all manner of 'stuff' that is needed to pull your website together.

The Wireframe

Once we have all the information we need, we'll put together a visual sitemap, so we can all get on the same page very quickly about what it is we're trying to communicate and the best way to structure the information.

Instead of trying to explain what we intend to build and hope you understand our jargon, at this point we'll create a wireframe layout. It's just lines and boxes at this stage so it's not pretty, but it makes sure we're on the mark before we make it sexy.

The Design Concept

The fun begins during the design stage because we get to play with coloured pencils to bring your wireframe to life, to match your brand identity.

Depending on the level website you have with us the norm is 2 design concepts with 2 rounds of edits on the nominated design (this can vary if it's a start-up or turn-key series).

The Build Stage

This is where it all comes together, the grunt work. This is placing the graphics together on the site, loading the content and adding all manner of functionality to your website.

Client Site Preview

Obviously we then walk you through the real online version of all we have showed you previously. We do a run through, making sure all is as it should be in preparation for making your shiny new website live to the world.

The Build Rap Up QA Process

Before we can go live we need to make sure all works as it should. WE run your new website through our stringent 'Build Rap Up QA (quality assurance) process. We test the contact forms, make sure the notifications work, test it on desktops, tablets, and mobile phones all before we show off our proud work.

Go Live Process

It might seem we've gone underground but it's to make sure everything is plugged in and tested before deploying your shiny new website so you can show it off to the whole world. There might be some follow up checks and balances we need to do after switching it 'on'.

Handover Process

We give you the thumbs up, stand on the sidelines and wave 'Au Revoir'... but although we're officially finished, we're never far away if you need us. We even have a support portal to help you as you move forward in business and online.

Project Completion

We'll send through your passwords, show you where the video tutorials are so you can start to learn how to drive it. There'll be a couple of checks for you to make sure you're a happy camper plus we show you our support portal for when you need help.

Ongoing Help

If you'd like us to continue to work with you, either with digital marketing, dynamic SEO, Facebook advertising or further web development then we'd be honored and rapt to be on your team.


Tell us more about how we can help and what you’d like to achieve online. We’re very upfront, if we think we can help we’ll tell you that, and if not, we’ll tell you that too 🙂


PS: If we've already been there and done that and you're viewing this page as a reminder of our process, then ummm, Hi 🙂

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