What do you use to email your subscribers in bulk? Do you use an autoresponder or do you use something like Microsoft Outlook?
There are several benefits to using an autoresponder rather than the old manual way.
Using an autoresponder you can link up a form on your website so people automatically get added to your list. This could be in the form of a newsletter opt-in or someone handing over their name and email in exchange for a free piece of content such as a free report or checklist.
This saves time and avoids the possibility of a copying error.
In bulk, you can send emails that feel like you’ve written just to that one person who’s reading it.
You can add their first name via a field. Depending on what else you’ve collected you can send other personalised pieces of information to them.
With an autoresponder, you can send different groups of people different information and take them on a journey through the written word. For example, everyone who’s opted in for your free report, you can send a series of 7 emails that give them more information and let them know why they need a product or service you provide that is related to the original free report.
At the same time, you could be sending information to another group of customers who have purchased a product, letting them know how to use it and other tips and tricks to help them get the most out of it. They will definitely appreciate the thought.
So you can see that there are several fantastic reasons why you should use an autoresponder in your business.
1) Choose an autoresponder that suits the size of your business
2) Find an expert who can help you plan how an autoresponder can improve your customer service and save time for you and your staff
3) Get busy writing emails
Need help with that?