Building your email list requires dedication, and it’s essential to optimize every effort you invest in this process.

The effectiveness of your email marketing hinges mainly on three factors:

1. Keeping a clean email list
2. Understanding the nuances of SPAM
3. Nurturing a robust relationship with your subscribers

Let’s delve deeper into each of these aspects.

Keeping a Clean Email List:

The objective here is to retain only those subscribers on your list who are genuinely interested and actively engaging with your content.

If your list contains invalid emails, subscribers who have flagged you as spam, or inactive subscribers uninterested in your emails, it will hamper the email deliverability to the engaged subscribers.

Hence, regular email list maintenance is crucial.

Understanding Spam:

In order to maintain a commendable email sender reputation, the industry-standard advocates for an external spam rate of less than 0.1%.

There could be several reasons why your emails are marked as spam:

• The subscribers may find the content irrelevant
• They might feel overwhelmed by the frequency of your emails
• A rough day may prompt them to take out their frustration on your email Maintaining a low spam rate necessitates a clean email list, as mentioned earlier.

Nurturing a Strong Relationship:

This involves delivering content that’s insightful, beneficial, and relatable. This kind of content leads to email engagement.

Remember to adhere to a consistent email sending schedule. Choose a rhythm that you can stick to and act upon.

Smart Actions:

1. Delete or rectify incorrect email addresses
2. Unsubscribe those who haven’t opened your emails recently (for example, in the last 90 days), depending on the last time you contacted them
3. Establish a predictable email sending schedule
4. Create engaging, useful, and entertaining content for your subscribers
5. Execute your plan

We can discuss this further,

Schedule a meeting with Marc