You’ve heard it a million times:
Great testimonials and reviews help you position yourself as the go-to expert in your niche,
and the fresher the testimonials and reviews, the more interested prospects become.
That's because :
Plus, prospects see Google treating you as an expert since the more testimonials and reviews you have, the higher your website is bound to climb the Google Charts!
But how do you get these testimonials in the first place?
And how do you keep getting new ones when you’re so busy doing other stuff?
We can help you get testimonials.
Plus, we’ll turn them into RAVE reviews!
Automatically collect and display testimonials as they come in.
Fix spelling mistakes and amend reviews to look professional.
Publish & Repurpose
Display reviews on your Wall of Love and easily republish on other platforms.
Get testimonials while clients are still excited
Ideally, you’d capture testimonials while clients at their absolute highest 'raptness' (rapt with joy).
Before they move on with their lives, and before the excitement fizzles out, you’d send them a templated yet personalised email asking for that review, and since it only takes them 30 seconds to do it, you know it would get done!
Now tell me this:
- Wouldn’t this make life easier for everyone?
- Can you imagine how many more testimonials you could get?
- Don’t you think your testimonials would be more emotive and passionate?
- Wouldn’t it be cool if your email directed them to your online and social media platforms to post their reviews there?
It would be pretty awesome, right?
By online and social media platforms we mean..
....... and the list goes on.
So, for you to fully leverage testimonials, recommendations and case studies online... very powerful marketing this is (said like Yoda).
If you're not doing this, it's like you're scoring 6 out of 10 for your marketing efforts. Wouldn't you prefer a 10 out of 10 leverage score instead?
Your Google Business and Google Maps listing give you a massive opportunity for brownie points with Google as well as the benefit of boosting your SEO rankings.
Who doesn't want that?
For even more social proof that show you're a legend at what you do, direct your clients straight to your Facebook Business Page to leave you a 5-star review.
The leverage in doing that is huge:
- you send a simple personalised email
- they leave their reviews
- their friends see those reviews
And BOOM! All of a sudden you're in front of an audience who might never otherwise hear of you or your brand.
But there's more...
Let's not forget what happens to a True Local business listing. True Local reviews show up with a star rating.
Did know when people do their due diligence on you and search for your business name online, your True Local listing will show up in the results as well?
So will your Google Business Reviews and your Facebook Reviews and any other reviews that Google chooses to display.
You do one thing, and all these benefits unfold.
Imagine your social profile and circle of influence on the 'up' and all you did was ask for a testimonial.
Because it’s a unique method, you get a BOOST in responses.
Another reason is you’ve made it easy for clients to leave their reviews.
And since your email is timely, all this motivates them to give more relevant and passionate responses than ever before.
Once their reviews are out in the land of social signals (not limited to your website), you get better leverage.
Huge win for you and your brand!
Frequently asked questions..
Well, you'd only send the review request to those you're confident will give you a positive response. But here's one element of sexiness... the review needs your approval before it's displayed. You won’t accidentally publish lousy reviews.
There are 2 strategies to help you get sharp, focused powerful client raves, and these strategies are included in our Smarter Reviews package.
The review is automatically gets posted to your Smarter Review dashboard (not public) for your approval and once you approve it you’ll see it immediately appear on your website. How cool is that?
No copy-paste or other actions required. Just one click and it's done!
We understand what it's like as a business owner — too many things to do and not enough time. That’s why we've automated this process for you and your clients.
See the example in the image? Each review will look something like this on your website. There are a few different ways to configure the appearance but we'll look after all of that for you.
Oh yeah, and there's a link to ALL your reviews section on your site. This is great for SEO and humans.
Oh yeah, and there's a link through to ALL your reviews section on your site, better for SEO and humans.
Yup, we thought of that, too.
If a client posts a testimonial directly on one of the social or directory platforms, there is implied permission for you to use it elsewhere in your other marketing. That’s because the testimonial is public on the internets.
Watch this very short video on the 'sexiness' of this. Really, watch this —
Choose where to place reviews.
E.g. Place reviews about Service A on the page for Service A and reviews for Service B on the page for Service B and so on to help boost enquiries.
Automatically approve testimonials that match your approval rules.
E.g. Only display Google and Facebook reviews with a star rating greater than or equal to 4.
Display most recent testimonials in a grid or in a dynamic carousel and embed individual testimonials in specific places. There are some settings we could play with.
Now that you have testimonials, let’s show them off. Automatically share the best ones to social channels to amp the power of social proof and help convert more leads into customers.
Automatically import new and existing reviews from Facebook pages and Google My Business listings.
Set up some Fear of Missing Out pop-ups on your website. These are social proof notifications designed to showcase your reviews and convert customers.
Want more referrals on top of reviews?
If you don’t respond to nor acknowledge your reviews, you’re leaving money on the table. It’s that simple.
Yes, Smarter Reviews makes it easy to get more reviews, but the end game here is to get more referrals.
Question: Who is the best ambassador for your business?
Yes, the people who love you and who just gave you their awesome reviews.
So, how do you respond? We have this covered.
As part of your package, you’ll get a Review Response worksheet. This is a FULL suite of powerful emotive heartfelt responses that will help turn your new business ambassadors into referral machines.
What about negative reviews?
We have a great strategy for them.
You see, people just want to be heard, but with the right response you can turn that initial negative reaction into a positive experience and help these reviewers become ambassadors.
Plus, when prospects see that you were calm and helpful in how you respond to negative reviews, they’ll admire you for being a champ and a human who genuinely cares.
Wouldn’t you agree?
I think you can see this is the pinnacle of online reviews. It makes sense to integrate it as a marketing machine into your business.
This makes a massive difference in helping business owners just like you get a handle on how to get better reviews and get more online reviews while broadening the range of online platforms for your reviews, leveraging them into more referrals and also benefitting from the spinoff of better SEO results.
It's a no-brainer, really.
Oh, one more thing...
Third Party Online Review Services
There are businesses out there offering Online Reviews as a service. The trouble is, they’re hosting these on their own web platforms. That kind of strategy isn’t so smart and is not beneficial for you at all as the reviews should be on your website helping YOU.
Why would you not want to have this built into your own website?
Get more reviews on other platforms
Not only does Smarter Reviews collect reviews for your website, but you can generate even more reviews by getting them posted on other platforms including Google My Business, Facebook Pages and Trustpilot. All you do is choose which platforms to include.
Reviews already posted on Google or Facebook will automatically display on your website's Wall of Love.
Step by step, so you don't have to think.
- Get MORE reviews
- Convert 1 great review into 3 or 4 reviews across ALL your social platforms
Social Proof is THE pinnacle of all testimonials and reviews.
Having a step-by-step formula and process for getting 9 out of 10 clients to give you a testimonial is worth an absolute fortune in itself.
We all love having new clients referred to us, right?
It’s the easiest way to get new business. Plus, they end up being an A-grade client because they've been referred. They're already confident in your ability!
Built into the review requests steps is a Referral Request step that will boost your ideal client referrals from your happy clients.
LinkedIn Recommendations are the second most authoritative reviews on the planet, in my opinion, and second to Google Reviews only because Google displays their reviews so well.
LinkedIn Recommendations carry so much weight simply because of the integrity of the recommendation. A recommendation has to come from the person’s profile, so there’s a high level of authenticity.
The trouble is, without a tool like Smarter Reviews, you’d need to go hunting for your recommendations. You can’t easily showcase them to the world.
Smarter Reviews lets you manually import your LinkedIn Recommendations and display them in chronological order along with a LinkedIn Badge to proudly display them for everyone to see.
Best to showcase ALL your online reviews, right? Go, Smarter Reviews!
PLUS and you make it easy for them to give you a rave review.
you can send it to them as an SMS, bonus huh!
All of the above and this
The Smarter Reviews package
Can you see how you can flip the whole getting online reviews and recommendations into a referral marketing machine for your business?