Great testimonials help prove YOU are the go to person for your industry or niche (well, one of way of showing proof).
And reviews and testimonials can help get more sales, and they’re easier sales, it’s that preponderance of evidence that you are the leaders in your field.
If you can get your testimonials into online RAVE reviews, now that is GOLD!
Did you know that online reviews also HELP your website climb the Google Charts?
What if there was an easier way to get online rave reviews?
Let’s back up a second.
When is the best time to get that testimonial or rave?
Right when the person is at their absolute highest ‘raptness’ (rapt with joy )
What if within seconds of that conversation or feedback you could send them an email (templated and personalised) asking for that review, and it would only take them 30 seconds (so you know it would get done)!
Would that make life easier?
How many more testimonials do you think you could get then?
Do you think your testimonials would be more emotive and passionate?
So what if then, you were able to automatically direct them to your online social platforms to get that review online?
Pretty awesome right!
By social platforms we mean –
Google Business/Map Reviews, Facebook, True Local, WOMO, YouTube, Start Local and the list goes on.
[quote]What others say about you is infinitely more profound and powerful than what we say about us.[/quote]
So for you to be able to fully leverage testimonials, recommendations and case studies online… very powerful marketing is this (said like Yoda ).
If you’re not doing this, it’s like you’re scoring 6 out of 10 for your marketing efforts, and why wouldn’t you want a 10 out of 10 leverage score?
Your Google Business and Map listing is a massive opportunity for brownie points with Google, and SEO rankings BOOST benefit.
Who doesn’t want that?
For even more social proof that you’re a legend at what you do, your clients could get directed straight through to your Facebook Business listing to give you a star rating.
The leverage in that is huge, you send a simple personalised email and all of a sudden you’re being put in front of an audience you would never otherwise be put in front of.
But there’s more…
Let’s not forget what happens to a ‘True Local’ Business Listing. These reviews show up online, complete with a star rating.
Did you also know when peoples do their ‘due diligence’ on you, as in search for YOUR business name online, your ‘True Local’ listing shows up in the results as well.
So does your Google Business Review AND your Facebook Reviews. See the evidence below –
There is pretty well no limit on what social or online review platform we can direct them through to.
You do one thing, and all these benefits unfold.
Your social profile and circle of influence is on the ‘up’ and all you did was ask for a testimonial.
BUT because it’s in a unique way your getting a BOOST in responses!
One reason is because it’s so easy for them to do…
AND more relevant and passionate responses because it’s timely…
AND it’s out in the land of social signals, not just limited to your website, so again, better leverage.
Ahhh, what if that client is not on any social platforms I hear you say?
Yup, you guessed it, we have that covered to.
They can go straight to your special reviews page on YOUR website, and you should see the sexiness we have added here –
Having a title means you have a ‘headline’, so far more powerful, and far better readership (by the way, you can edit the title if you like using emotive words from the review)
But what if they give me a lousy review?
Well, you’d only send the review request to those you’re confident in a positive response BUT here’s one element of ‘sexiness’…
The review does need your ‘approval’ before it’s displayed.
What about the title, or headline of the review? This short video shows you how simple is it to edit –
(I wanted this review to show the terms ‘TV’ and ‘Landing Page’ from the actual review)
What if they don’t know the best way to give a clear concise powerful testimonial ?
We have 2 strategies to help you get sharp, focussed powerful client raves, and that’s also included in this ‘Smarter Reviews’ package.
What happens after you hit publish?
It automatically gets posted to the special ‘widget’ testimonials section on your website. How cool is that?
No copy paste or any actions required. Just click and it’s done!
We understand what it’s like as a business owner, too many things to do and not enough time to do them, so we’ve automated this process.
It will look something like this on your site, there’s a few different ways to configure this but we’ll look after all of that.
Oh yeah, and there’s a link through to ALL your reviews section on your site, better for SEO and humans.
What about ‘permissions’ to use the testimonials in your other marketing?
Yup, we thought of that too.
If the client rave is placed direct on one of the social or directory platforms there is implied permission, because it’s direct on the internets, so that can be used anywhere in your other marketing anyway.
But what if it’s placed direct on your website?
Can you then use it elsewhere in your marketing?
Watch this very short video on the ‘sexiness’ of this , really, watch this –
Great when we get reviews, but if we don’t respond, again, we’re not leveraging like we could or should.
Do You Want MORE Referrals as Well as Reviews?
If you don’t respond, or acknowledge your reviews you’re leaving money on the table, that simple.
We’ve made it easy with ‘Smarter Reviews’ to get more reviews, but the end game here is to also get more referrals.
Question: Who is the best ambassador for your business?
Yes, those people who love you, and just gave you that awesome review.
So how to respond?
We have that covered, you’ll also get our ‘Review Response’ worksheet. This is a FULL suite of powerful emotive heartfelt responses that will help turn your new business ambassadors into referral machines.
What if it’s a negative review?
We have that sorted too. People just want to be heard, something happened for them, so with the right response you can turn that initial reaction into a positive and they can still remain ambassadors.
I think you can see this is the pinnacle of online reviews and integrating it as a marketing machine into your business. This makes a massive difference in helping business owners just like you get a handle on all there is to do with getting better reviews, getting more online reviews, with broadening the range of online platforms for your reviews, with then leveraging that into more referrals, and then with the side spinoff of better SEO results it’s an actual no brainer…
Oh, one more thing…
Third Party Online Review Services:
There are businesses out there that are offering ‘Online Reviews’ as a service, trouble as I see it is that it’s on their web platform, so the review process is hosted by them, seems weird to me.
Why would you not want to have this built into your own website?
With ‘Smarter Reviews’ –
You get more web traffic direct to YOUR website = Brownie points with Google.
People are then staying on your website longer = Brownie points with Google.
More likely you’ll get an increase in page visits too, while there on your site they’re bound to visit more pages or posts = even more brownie points with Google
You’re a top of mind thought even more than usual, so you’re likely to get more referrals.
Not only that you’ve set yourself up for a beautiful follow up email…
“Who do you know that would benefit from what we do” email
We’ll even give you an email template to use that you can tweak to call your own.
The Smarter Reviews model just keeps getting better.
Does all this make sense so far?
The ‘Smarter Reviews’ package:
All of the above and this –
- Web ‘Reviews’ page setup with online profiles, images, links
- ‘Add a Review’ software integrated into your special ‘reviews’ page
- Clear concise powerful testimonial guide page setup
- Testimonials Premium plugin installed and configured
- Permission Based Reviews configuration setup
- Star Rating configured
- Testimonials ‘Widget’ display area created on your website in up to 2 locations as required
- Email request templates to BOOST your responses and quality of reviews
- Full Suite ‘Review Response’ worksheet
- How to deal with negative reviews quickly and effectively
- A comprehensive list of all the online platforms for reviews
- Massive directory listing for more reach online
- How to add a rating or review, and edit or manage your contributions, all on Google Maps.
Can you see how you can flip the whole getting online reviews and recommendations into a referral marketing machine for your business?
Do you want more reviews?
Do you want more reviews, but easier than ever possible before?
Do you want the reviews to help your SEO (search engine optimisation)?
Would you like to get more referrals from the client ambassadors you have?
How great would it be that this was all rolled up into a neat little package, that was done for you, with an easy to follow step by step system?
Jump into ‘Smarter Reviews’ NOW!
Don’t hesitate, as Victor Kiam of Remington said “Procrastination is opportunity’s natural assassin” (Same guy came up with the line “I liked the shaver so much I bought the company”)
Start Leveraging NOW! (so you can sell the company for a lot more )