Google Search Ads
Google Search Ads are displayed in the search area of google.com. They appear at the top and bottom of the Search Engine Results Page (SERP). These ads use the existing search volume to bring you qualified leads. When people search on Google, they have a strong intent to find solutions quickly. In the Google Ads auction, winning is not solely based on price.
The quality of your ads and landing page also matter. The winners of the auction secure better placements for their ads.
Google Display Ads
Google Display Ads are advertisements that you see on other websites, thanks to the Google Display Network. These websites earn money by displaying these ads and getting clicks on them. The Google Display Network is the biggest network of its kind globally. With Google Display Ads, you can target people who may not be aware of your product or service. This targeting can be based on keywords, different audience types, or even by showing ads to people who have visited your website before (known as retargeting).
Google Local Ads
Local Ads drive people to visit a physical location or Google Business Profile. This could be your office, display home or so on. For custom builders, this is not a common format, but it is available to you.
Google Discovery Ads
Google Discovery Ads are like an advanced Google Display campaign. It displays across YouTube, Watch Next feeds, Discover and the Gmail Promotions and Social tabs using a single campaign. This format reaches a largely unaware audience and introduces them to your brand. Essentially, it does what the format is named after, allowing users to “Discover” you.
Google YouTube Ads
Google owns YouTube, which is a video search engine and the second most visited website globally.
YouTube's user visits surpass those of Facebook, making it a valuable platform for reaching your target audience. With its video medium, you can deliver targeted and concise messages effectively. YouTube users are usually in learning mode, so providing relevant educational content to solve their problems is highly effective. Moreover, YouTube offers advanced targeting options, including retargeting, custom intent audiences, and in-market audiences.
Despite its potential, YouTube remains an underutilized network within the Google ecosystem.
Performance Max
Performance Max combines multiple Google Ad Formats into one single coordinated and congruent campaign. We recommend using Performance Max incorporating at least three Google Ad Formats, such as Search, Display and YouTube for maximum effectiveness. This Ad Format leverages the best of Google’s machine learning and coordinates all formats in a unified fashion, allowing for better results – if you feed it the information it needs.
Initial PPC Setup/Onboarding - $1100 **
This covers setup of your Google Ad Campaign x 2 (1 Search, 1 Display)
- Ad Group x 3 Max (a single Ad Group is needed for Display if it is retargeting only)
- 1 Ad per Ad Group (Modern Ads allow for many 'combinations' per Ad)
(Subsequent Campaigns or Ad Groups may require additional setup fees)
EG:
- New Campaign for Brand Campaign
- Adding a YouTube Campaign or Additional Format Campaign
** The PPC Management fee commences 14 days after the Initial PPC Setup/Onboarding
High Focus PPC
Management
- $2200 for Search/Display PLUS YouTube Campaign
- for the first 6 months (maybe 3)
- Manage (Ad Spend: up to $7000)
Search + Display Campaign - Multiple Campaigns
Search, Display Campaigns - Weekly Optimisations
- Full Conversion Tracking
- In Depth Monthly Google Reports
- Competitor Click Monitoring
- Daily Website Traffic Dashboard
High Level PPC
Management
- $1650 for Search/Display PLUS YouTube Campaign
- for the next 6 months (maybe 3)
- Manage (Ad Spend: up to $7000)
Search Campaign - Google Search Campaign
(Display Campaign if Required) - Full Conversion Tracking
- Weekly Optimisations
- In Depth Monthly Google Reports
- Daily Website Traffic Dashboard
Maintenance PPC
Management
- $1320 for Search/Display PLUS YouTube Campaign
- ongoing once we have achieved goals
- Manage (Ad Spend: up to $7000)
Search Campaign - Google Search Campaign
- Full Conversion Tracking
- Fortnightly Optimisations
- In Depth Monthly Google Reports
- Daily Website Traffic Dashboard