Peter B Butler
The Real Cost of Discounting
“I’ll knock 10% off if you can start Monday.” It takes four seconds to say. Whether it costs you 10% […]
You Didn’t Lose the Job on Price. You Lost It on Time.
Think about the last time your business needed a quote. New signage, a commercial cleaner, the insurance renewal. You asked […]
The Email Signature Opportunity Everyone Is Wasting
Quick question: how many emails does your team send in a week? Sales emails. Follow-ups. Quotes. Proposals. Even just quick […]
5 Signs Your Premium Positioning Is Costing You Leads
Picture this: you’re a premium service provider. Twenty years in the industry. Glowing testimonials. Website that looks like it belongs […]
Why Your Google Business Profile Isn’t Getting You Any Leads
For most businesses, a Google Business Profile is a “set and forget” exercise. Claim the listing, add your business address, […]
These 4 CRM Reminder Systems Will Save You Tens of Thousands a Year
Most businesses aren’t disorganised because they don’t care. They’re disorganised because they’re busy. You always intend to follow up after […]
You Might Be Winning at SEO and Still Losing at Search
If you’re losing search traffic, it might not be because your SEO is broken. Search is an absolute minefield right […]
The Lead Response Problem That’s Costing You More Than Any Bad Ad Campaign
The lead response problem is costing most businesses far more than any bad ad campaign ever could. Here’s where I […]