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There are more mobile devices on the planet than there are humans, go figure! Mobile devices are all the rage – from iPhones, iPads, Androids, Smart Phones and Tablets all showing different views of YOUR website! So how is this affecting your online presence, how does your website stack up? Is it costing you business? […]
There’s a ‘thing’ called an SSL, which is a security certificate on your website, which make people feel safer when they’re visiting your website, and Google love it, so it helps you be Google friendly. Without going techy at all, here’s how you can check whether your website has one, it’s important > https://www.whynopadlock.com/ If […]
People are often shocked when their website gets hacked. Many business owners think that because their website is not a ‘big-brand’ website, or maybe because it’s not a high traffic website, that they are safe and hackers wouldn’t be interested … but this couldn’t be further from the truth. Your customers and potential clients need […]
Save time EVERY day by reducing SPAM to your email inbox. If it’s bad now, I’m telling you, it’s only going to get worse unless you run these checks, and they’re simple. Thing is, we’re all busy enough now, so saving time every day helps you also reduce stress, and get in front of this […]
This category most business owners avoid until it’s too late. Hey, I don’t go techy here, you can pay people to do the techy stuff, but as a business owner, you DO need to know this exists. Why? Because the buck does stop with you, and you’ll wear the bad outcome, or the cost if […]
If you use birthdays, initials or simple passwords for your email account, your email account WILL be hacked, it’s not a matter of ‘IF” but a matter of ‘WHEN’! We even had a corporate client have the email password protocol using the email address with 123 appended, so admin123 for the email account admin@. I […]
Building a robust connection with your audience and fostering trust begins with adding value… providing something beneficial that they can practically utilize. Here are some strategies to incorporate value: Craft engaging blog posts that furnish actionable insights Compile lists like ‘Top 5 tools to boost your website conversions’ Propose an enticing lead magnet in return […]
Are you aware that a significant number of your subscribers might be struggling to read your emails if they’re not mobile-friendly? When an email isn’t optimized for mobile, it doesn’t adjust its layout to be narrower and longer for easy reading on smaller screens. Instead, it merely minimizes everything, including the text! Naturally, this makes […]
The key factor that influences whether a recipient opens your email or not is the subject line. It’s a crucial element you should invest more than a fleeting moment in crafting. The power of the subject line extends to whether your email content is read, if the embedded link is followed, and ultimately, if the […]
In the world of email marketing, a little personal touch can go a long way. By taking the time to personally read and respond to your subscribers’ emails, you can effectively build trust and foster a meaningful relationship with your audience. Of course, personalizing each email isn’t feasible if you have a large subscriber […]
Customising your emails can lead to increased open rates and more interaction. Put simply, maintaining an active list that opens, clicks, and ultimately makes more purchases from you is easier with personalized emails. So, how can you make your emails more personalized? Incorporate the recipient’s first name into the email. You can insert the name […]