You probably went into business because you’re an expert in your field.
But marketing your expertise online? That’s a whole other
ball game.
But you’re not alone. Many business owners struggle to market themselves.
They might attend training, buy all the tools and are ready to commit…but since it’s all too hard and time consuming, the excitement fizzles before they even plan their content marketing strategy.
Then you see those who are ruling the content marketing game in your field. They’re out there, all over the internet and social media, every day they’re pushing out something new.
They’re getting comments, reviews, referrals and new customers.
Yet, they’re also as busy as ants, and it makes you wonder “How on Earth do they do it?”
If they’re busy with new customers, when exactly do they get time to write and promote their content? Don’t these people ever sleep?
The secret is…they outsource the work.
That’s how they manage to build their authority and make people trust them.
So there it is. These other experts in your field have a content marketing team doing the marketing for them…while you’re hiding in the shadows waiting for the day when you can make the time to do your own marketing.
While you wait, they overtake you.
But since you’re here now, it means you’re ready to change this. You’re ready to let people get to know you, see how you too are an expert and why they should choose you, not the competition.
Unique content that’s 100%
in your voice
Our team of experienced copywriters, graphic designers and content curators take great care to craft your content as though you did it yourself.
But before we even execute your content strategy, we review your existing communication styles to understand your personality and your brand’s personality, and also look at the language your intended audience uses.
That is, we mimic your writing style and use the most appropriate language that resonates with your potential customer and keeps them engaged.
Everything is done in collaboration with you. This guarantees that anything published in your content marketing strategy reflects your thoughts, beliefs, values and personality.
Why? Because to your audience, it needs to look like you came up with the idea and did the writing yourself.
Outsource (and forget) your content strategy
When you outsource, there’s no need to stress over how you’re going to come up with ideas, write the content, design the graphics, and figure out where and how to distribute it all.
As your content marketing agency, we have the expertise to do the whole shebang to get your marketing content out to your website, social media channels and email lists to drive traffic to your website.
You’ll get the results you need without lifting a finger.
We also track how your content marketing strategy is performing and how far your content is being redistributed by your audience, so we can tweak things to suit them.
Sounds a lot like we become an extension of your marketing team, right? That’s the idea…to work hand-in-hand with you towards your marketing goals.
Add value and become a leader in your niche!
Want to be seen as an authority in your niche? Then you can’t hide behind generic content. You need to start creating better content than your competition is publishing.
A smart content marketing strategy is a sure way to do this if you want to differentiate yourself and stand out online. It’s designed to increase your online visibility as an expert and influencer in your niche.
Each piece is uniquely crafted to promote your expertise and boost your credibility and knowledge in a way that impresses and engages the audience.
Depending on your specific needs, your content marketing strategy might include blog posts, emails, social media posts, Google My Business posts, and promotional and explainer videos.
Whether you’re new or looking to kick your business up a notch, your customised content strategy will help customers get to know, like and trust you enough to buy from you.
As a bonus, the more people view your website content, the more points Google gives you and the higher you rank.
The end result to expect is content marketing will fundamentally change the way you attract and retain customers.