Blog Posts
Why Your Google Business Profile Isn’t Getting You Any Leads
For most businesses, a Google Business Profile is a “set and forget” exercise. Claim the listing, add your business address, upload a few photos, and move on. But that's where most businesses get it wrong. Your Google Business Profile isn't another random cog in your marketing machine. It's often the...
These 4 CRM Reminder Systems Will Save You Tens of Thousands a Year
Most businesses aren’t disorganised because they don’t care. They’re disorganised because they’re busy. You always intend to follow up after a networking meeting. You always intend to check in on a proposal. You always intend to check in on a prospect - to make sure they’re actually gonna turn up...
You Might Be Winning at SEO and Still Losing at Search
If you’re losing search traffic, it might not be because your SEO is broken. Search is an absolute minefield right now. I've got clients using AI to audit the SEO on their own websites, and honestly? I commend that. I think it's great. Have a poke around, see what's going...
The Lead Response Problem That’s Costing You More Than Any Bad Ad Campaign
The lead response problem is costing most businesses far more than any bad ad campaign ever could. Here's where I reckon the whole industry is flawed. People think they're going to build a website - this nice little online brochure - then sit back and wait for the phone to...
Most Businesses Obsess Over Their Website While Ignoring This Much Bigger Problem
One of the most common things I see businesses do when they aren't getting enough enquiries is panic and start randomly changing things on their website. They tweak headlines. Change button colours. Add more text. Remove text. Chuck a video on. Take the video off three weeks later. What they’re...
Businesses Are Cutting Their CRMs to “Save Money”… And It’s Costing Them Sales
There's plenty of rubbish software that most businesses don't need, and they should absolutely get rid of it. But when people start questioning the benefits of CRM and whether it's worth keeping, that's usually a sign they don't fully understand what it's doing behind the scenes: Either they have no...
Cutting Your CRM to Save Money? That’s Backwards Thinking – Here’s Why
“I'll just cancel my CRM to save a few bucks. My contact list isn't big enough anyway. I don't really need it.” I see rubbish like that all the time. And usually, it comes right after someone's had a nice little chat with their accountant - someone who probably doesn’t...
You Might Be Training Google to Ignore Your Website – And Not Even Realise It
If you punch a one-sentence prompt like “write a blog on X” into ChatGPT and just publish whatever it spits out, Google is going to put you in the doghouse. That's because Big G is getting smarter. Just publishing consistently isn't enough to get you on Page 1 anymore -...
Why Your Business Needs a Million-Dollar Service Page
At a glance, many service-based businesses might seem like they have a functioning website. They’ve got a home page, an about page, a services page, a contact page. The bones are there. But very few of them have a true million-dollar service page built to convert a specific buyer. But...
Yes, You Still Need a Website in 2026. Here Are 7 Reasons Why.
I hear it all the time: “Do you really need a website? It’s all social media these days. Nobody cares about websites.” In fact, I’ve been hearing that for the last 19 years. Every time a new “website replacement” comes along, whether it’s social media or some “all-in-one” marketing platform,...
Websites Don’t Generate Leads. Systems Do.
One of the biggest misconceptions I see in business is this idea that once you build a website, the job’s basically done. You launch it. You sit back. You wait for the phone to ring. The reality is much simpler and much more uncomfortable. Websites Don’t Generate Leads. Systems Do:...
Why the Best-Looking Websites Are Usually the Least Effective
Imagine meeting a salesperson who looks incredible. Tailored suit. Warm smile. Great hair. Amazing first impression. Then they start talking… And within 30 seconds, it’s obvious they don’t understand you (or seem to care). They barely listen, talk over you, dodge simple questions, and say very little of actual value....
Why Your Website Keeps Getting Rebuilt (And Still Doesn’t Work)
About 80% of my website work is rebuilds. On the surface, website rebuilt usually look fine when I get them. Some of them are even graphically gorgeous. But when you look at the data, it’s obvious they’re not doing what they’re meant to do: Convert. What’s worse is that a...
How Businesses Quietly Lose 60 – 80% of Their Leads (and How To Fix It)
Did you think: you might not have a lead problem at all. The leads are coming in - from the website, social media, phone calls, referrals, chats at networking events, you name it. Conversations are starting all the time. Here's how and Why Businesses Lose Leads. They just don’t go...