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There are more mobile devices on the planet than there are humans, go figure! Mobile devices are all the rage – from iPhones, iPads, Androids, Smart Phones and Tablets all showing different views of YOUR website! So how is this affecting your online presence, how does your website stack up? Is it costing you business? […]
The lead response problem is costing most businesses far more than any bad ad campaign ever could. Here’s where I reckon the whole industry is flawed. People think they’re going to build a website – this nice little online brochure – then sit back and wait for the phone to ring. Maybe it rings. Maybe […]
ABOUT THIS REPORT What happens to SEO performance when you migrate from Squarespace to a high-performance WordPress platform – in three weeks. Dornford Group made the decision to move away from their existing Squarespace website to a purpose-built high-performance WordPress platform built on the Smarter Websites tool stack. This report captures what that migration produced […]
One of the most common things I see businesses do when they aren’t getting enough enquiries is panic and start randomly changing things on their website. They tweak headlines. Change button colours. Add more text. Remove text. Chuck a video on. Take the video off three weeks later. What they’re really missing isn’t a better […]
ABOUT THIS REPORT From brochure website to high-performance digital platform – and what that shift means in real numbers. Blue Eco Homes made a pivotal transition from a standard brochure-style website to a high-performance digital platform built on the Smarter Websites tool stack. That transition is the foundation for every result you see in this […]
There’s plenty of rubbish software that most businesses don’t need, and they should absolutely get rid of it. But when people start questioning the benefits of CRM and whether it’s worth keeping, that’s usually a sign they don’t fully understand what it’s doing behind the scenes: Either they have no idea how to use their […]
“I’ll just cancel my CRM to save a few bucks. My contact list isn’t big enough anyway. I don’t really need it.” I see rubbish like that all the time. And usually, it comes right after someone’s had a nice little chat with their accountant – someone who probably doesn’t fully understand the real CRM […]