The Proven Marketing Eco-System for any business

Build Your Positioning

Your ideal client avatar
Your core story
Your unique selling proposition
Your buyer psychology map

Build Your Trusts Assets

A tailored lead magnet
A tailored email nurture sequence
A tailored thank-you + booking flow
Messaging that sets you apart from every competitor

Build Your Content Engine

Deep authority blog posts
SEO content that compounds
Social omnipresence
Monthly content extracted from 7-minute interviews

Build Your Eco-System

Ads > Lead Magnet > Email > Blog > Social
Every component working together
Every channel reinforcing your authority
Every touchpoint pre-selling the prospect

1:  Website System

  • Ideal Customer Journey Defined
  • Crafted 'In Your Voice' Content
  • Individual Service Page Content
  • SEO Optimised Site - Page by Page
  • Compelling Calls to Action
  • Lead Magnets with Nurture Sequence
  • Google Business Profile Optimised
  • Blog Page (Authority Content)
  • Projects/Case Study Showcase
  • Online Compliance
  • Social Integration
Learn More

2:  Lead System

  • CRM: Capture Leads/Nurture/Close
  • Lead Magnets with Nurture Sequence
  • Sales Pipeline Lead Tracking: UQL/MQL/SQL
  • Calendar Integrated Booking/Meeting System
  • Qualifing Call Scripts Built In
  • Social Media Posting Tools
  • - Social Media AUTOMATIONS
  • Online Reviews Management
  • Call Tracking/Recording
  • APB Reporting/Tracking
  • Paid Ads Integration
Learn More

3:  Marketing System

  • Builder Content Marketing
    - Unique 'In Your Voice' Crafted Content
    - Authority - Credibility - Positioning
    - Monthly Blog Content, Email Broadcasts
    - Social Media Post Distribution
  • Social Channel Optimisation
  • Search Everywhere Optimisation
    - Local SEO, GEO SEO
  • Paid Advertising
    - Google Ads
    - Facebook Ads
Learn More

1: Website System

OPTION 1

Smart Section Series Website

Pre-Designed
Homepage Sections: Per Turn-Key Design
Custom Styled Pages: Plain Pages
Typography: Default Built In
Galleries: Simple, up to 3 (20 per gallery)
Blog Page (Authority Content)

Inclusions

  • Design Revisions: One edit round, up to Two (2) hours, (if extra time required @ $132 hr)
  • Homepage Sections: Per Turn-Key Design/Layout
  • Footer: Per Turn-Key Design/Layout
  • Pages: Per Turn-Key Design/Layout
  • Typography: Default Built In
  • Galleries: Up to 3 (Up to 20 images per gallery)
  • Plugin Suite: Standard
  • Legal Pages: Privacy (Standard)
  • Index Pages: Sitemap
See Full Inclusiions
OPTION 2

Premium Level Website

Full Custom Design
Homepage Sections: Unlimited
Custom Styled Pages: About, Team, Simple Process, FAQ, Reviews
Typography: Full Custom Fonts
Galleries: Custom, Filterable, up to 10 (20 per gallery)
Blog Page (Authority Content)

Inclusions

  • Design Revisions: Two edit rounds, up to Three (3) hours each or Six (6) hours total (if extra time required @ $132 hr)
  • Homepage Sections: Unlimited
  • Footer: Full Custom with Calls to Action built in
  • Pages: Full Custom Styling (about, team, simple process, faq, reviews, custom contact)
  • Typography: Full Custom to suit Style Guide
  • Galleries: Custom, Filterable, up to 10 (Up to 20 images per gallery)
  • Plugin Suite: Full Custom
  • Legal Pages: Privacy, T & C, GDPR
  • Index Pages: Sitemap & Archives
See Full Inclusiions

ADD-ONS

Other Modules

Social Media Optimisation

Social Integration

Time Blocks

Hosting/Managed Support

Advanced Lead Options

Design Models Download (High Priority Lead Generator)

Cornerstone Content Strategy

Capability Statement

Essential Modules

DISCOVERY/WIREFRAME/STRATEGY - PREDESIGN

SEO ORGANIC STATIC

Level 1: Homepage only
Level 2: Homepage & Service Pages

GOOGLE BUSINESS TOOLS

Profile Optimisation
YouTube Optimisation
Google Analytics
Search Console

ONLINE COMPLIANCE

'Cookie Consent' Message
Facebook Pixel Setup
Google Analytics Tracking

Custom Styled Page Options

Primary Service/Product Page

Process Page - Sophisticated

Project Builds | Showcase (Case Studies)

INCLUSION

APB Lead Magnets, Landing Pages, Landing Forms, Email Notifications, Single Automation

The Proven Marketing Eco-System Blueprint for a Building Company (1)

CONTENT/COPYWRITING

In your voice content. Engage, resonate. 3rd Party Referral or StoryBrand

2: Lead System

Remember, speed-to-lead is everything.

    • If you don't respond within the first 5 minutes, the odds of connecting and qualifying them drop 80%.
    • Responding to leads within the first minute increases conversions by 391%.
    • A whopping 30% of leads go to your competitors if you don't respond quickly enough.

Source: Lead Response Management | MIT Survey

Lead Tracking

  • Sales Pipeline Stages: UQL/MQL/SQL
  • Built-in Qualifying Call Scripts
  • Built-in Discovery Questions
  • Dedicated CRM Call/Mobile #

Booking System

  • Booking Form
  • 4/5 Meeting Types
  • Calendar Integration
  • Availability Management
  • Automated Meet Reminders

Social Media Management

  • Automated Replies
  • Facebook and Insta DM
  • Comment Responses
  • Paid Ads Integration
  • Social Media POSTING (10 Platorms)
  • Social Media AUTOMATIONS
  • Social Media Lead Tracking

Mobile App

Manage Your Entire Pipeline on the Mobile APP

Qualifying Processes

  • Qualifying Form
  • Booking Form
  • Surveys
  • Call Tracking/Recording
  • Automated Follow Up

Web Chat Widget

  • Messaging Only
  • Live
  • AI
  • Meet/Form Prompts
  • Automations

Reviews Requests

  • Automated Request Follow Ups
  • Automated Social Posting
  • Auto-update new reviews
  • Templated review requests (email/sms)
  • Add Manual Reviews display
  • Video review requests
  • Add photos to reviews

Reporting/Tracking

  • Lead Stages
  • Lead Sources/Attribution
  • Calls/Meetings
  • Automated Follow Ups
  • Paids Ads | Google/Social
  • Sales team reports

Full personalised crm onboarding. attention to detail matters! - everything is considered, nothing is missed.

3: Marketing System

We don't just create content; we create a digital ecosystem that allows your expertise to shine brightly,
drawing in the right clientele. Our integrated approach ensures that from the first moment a prospective client discovers you online,
to each touchpoint in their journey, they are engaged, informed, and drawn closer to choosing you to build their dream home.

Watch what Russ Stephens,
Co-founder of APB says HERE >
SEE VIDEO SNIPPET HERE

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SEO Optimisation

Stage 1: Core Website SEO - Getting the Foundations Set

  • Benchmark Site/SEO

    Before we take any actions we benchmark your complete website, keyword rankings, web traffic, so you have a 'before' report to show the vast improvements.

  • SEO Advanced Toolstack

    Employing the latest in SEO technology to ensure your website ranks high in search engine results.

  • Top 5 SEO Tasks

    Focusing on the most impactful SEO strategies to get you quick and noticeable results.

  • SEO Meta Data Reset for Home Page

    Refreshing your home page to make it more attractive to both search engines and visitors.

  • Site Speed Check/Optimisation

    Ensuring your site is fast and user-friendly, a critical factor in retaining visitor interest and improving SEO rankings.

  • Google My Business Optimisation

    Fine-tuning your Google My Business listing to enhance local search visibility.

Social Optimisation

Stage 2: Social Channel Optimisation - Amplifying Your Voice

  • Optimise All Online Social Platforms

    Tailoring your presence on platforms like Facebook, Instagram, LinkedIn, and Google to reflect your brand's unique voice.

  • LinkedIn Profile and Company Optimisation

    Making sure your LinkedIn presence is as robust and compelling as your work.

  • Integrate Social Platforms

    Creating a cohesive social media strategy that ensures your brand's message is consistent across all channels.

  • Smart Social Posting Platform Setup

    Utilising cutting-edge tools to streamline and automate your social media postings.

  • Set Posting Regime

    Establishing a schedule that keeps your audience engaged without overwhelming them.

  • Load and Optimise Social Posts

    Crafting messages that are not just informative but also SEO friendly.

Content Creation

Stage 3: Content Creation - The Foundation of Your Digital Empire

  • Unique Crafted 'In Your Voice' Interview Process

    This unique interview process resonates when people read what's written, and then speak with you so there's an instant connection.

  • Emotional Hot Button Identification

    We dive deep into understanding what truly resonates with your audience, tapping into their deepest desires and concerns.

  • Content Buckets

    Organising content into specific themes, ensuring a wide range of topics that speak directly to your audience's interests and needs.

  • Social Quote Cards

    Create a digital ripple with over 30+ uniquely designed quote cards, mirroring your core beliefs.
    CHECK OUT THESE EXAMPLES

  • Articles That Resonate

    From a single interview, we can derive a dozen or more proof-laden, articulate articles. Imagine being a thought leader online from just one session.
    VIEW OUR SAMPLES

  • 365 Day Marketing Calendar

    Laying out a roadmap for consistent content delivery, tailored to keep your audience engaged throughout the year.

Content Distribution

Stage 4: Content Distribution - Authority - Credibility - Positioning

  • Content Distribution

    • Strategic distribution of your monthly content
    • Social Media distribution to social platforms
    • Email marketing to CRM contact list

  • Monthly Blog Article

    • 1 expertly researched, conversion-focused blog post per month
    • Interview process, 'in your voice' content
    • This is then added into the nurture sequence
    • Blog Post SEO Optimisation

  • Email Marketing

    • Write engaging, persuasive email campaigns or sequences
    • Strategic segmentation advice if needed
    • Email content distribution

  • Social Media Publishing

    • Facebook Posting
    • Instagram Posting
    • LinkedIn Posting
    • LinkedIn Articles

  • CRM Integration

    • Implement or fine-tune your Customer Relationship Management system
    • Integrate with your website, forms, and funnel for seamless lead follow-up
    • On point lead magnet message nurture sequence, written and loaded
      (If 'Automation ONLY' CRM, notifs only, no access, as no monthly CRM fee)
Dynamic SEO

Stage 5: Dynamic SEO - Ensuring You Are Seen and Heard

  • Search Everywhere Optimisation is the New SEO

    Everything online is connected, between the search engines and social profiles. So it's now a world of search everywhere optimization and appearing everywhere.

  • Tech SEO

    Schema markup, structured data, rich snippets, page and post interlinking. Optimise your website's search performance, ongoing technical SEO and on-page SEO.

  • Business Citations

    List your business in effective backlink site to give more online authority.

  • Toxic Backlink Removal

    Manage your online reputation, do not let your site be the target of online backlink scammers.

  • NAP Protocol

    The Name, Address, Phone Number (NAP) protocol is designed to unify and strengthen your online presence through consistent business listings.

  • Search Everywhere Optimisation is the New SEO

  • Monthly Rank Track Reporting

    Keeping you informed on where you stand in search rankings and how to improve.

  • GEO SEO Page Keywords

    Leveraging localised SEO strategies to make sure you are seen by the right, local demographic.

Paid Meta Advertising

Stage 6: Paid Meta Advertising - Reach More Target Market

  • Meta Ad Copywriting

    • High-converting copy for ad campaigns, regularly refreshed for performance.

  • Lead Magnet (Custom)

    • Customised Lead Magnet Title
    • Custom Lead Magnet Graphic
    • Lead Magnet Update (for higher conversions - review/adjustment existing LM)
    • 3 Email Nurture sequence
    • Core USP
    • Core Story (integrated)
    • Landing Page setup (in CRM)

  • Meta Ads Management

    • End-to-end management of Facebook ad campaigns
    • Budget recommendations, creative input, targeting, split testing, and reporting

  • CRM Integration

    • Implement or fine-tune your Customer Relationship Management system
    • Integrate with your website, forms, and funnel for seamless lead follow-up
    • On point lead magnet message nurture sequence, written and loaded

Paid Google Ads

The Complete Authority Content System

Unique Positioning & Content Creation

Unique Positioning & Content Creation

  • 90-minute expertise extraction interview
  • 12+ authority articles written in your voice
  • 30+ branded social quote cards
  • 365-day content calendar
  • Video scripts addressing client fears
  • Email sequences that qualify prospects
  • Lead magnets that filter tire-kickers
Read More

Website & SEO Optimization

Website & SEO Optimization

  • Website audit and optimization
  • Homepage authority positioning
  • Service pages optimized for conversion
  • Blog integration and optimization
  • Local SEO strategy
  • Google Business Profile optimization
  • Schema markup and technical SEO
  • Site speed optimization
Read More

Social Media & Distribution

Social Media & Distribution

  • Facebook, Instagram, LinkedIn, Google optimization
  • Smart posting automation
  • Platform-specific content strategies
  • Social media calendar integration
  • Engagement monitoring and response templates
Read More

Lead Generation & CRM Automation

Lead Generation & CRM Automation

  • Full CRM setup with automation
  • Lead capture forms and landing pages
  • Qualification systems that filter prospects
  • Automated nurture sequences
  • Booking systems integrated with your calendar
  • Review request automation
  • Referral request systems
Read More

Paid
Advertising

Paid Advertising

  • Audience research and segmentation
  • Campaign architecture for full funnel (awareness, consideration, conversion)
  • Creative development and testing (static, video, UGC)
  • Offer and landing page
  • Lead form vs landing page optimization
  • Retargeting and remarketing sequences
  • Lookalike audiences and exclusions
  • Budget pacing and bid strategies
  • UTM tracking, CRM attribution, and offline events
  • Weekly optimization, reporting, and insights
  • Compliance review and brand safety controls
Read More

Ongoing Support & Optimization

Ongoing Support & Optimization

  • Monthly content deliverables (new articles, posts, emails)
  • Performance tracking and reporting
  • Strategy refinement based on results
  • SEO monitoring and optimization
  • Content refresh and updates
  • Priority support
Read More

We Don't Just Run Ads

We Build the Entire Marketing Eco-system

Our approach is message-first, trust-first, and long-term. Because that's how real business decisions are made.

Cornerstone Content Strategy

Leveraged Ideal Client Personal Content.

Lead Magnets
Landing Pages/Forms
Full Automation

SuperBlog Post

Top 5 Fears/Concerns)

  • SuperBlog Lead Magnet

    Solutions

  • Spoke Posts

    Fears/Concerns, Interlinked to Super Blog, SEO Optimsation

  • Social Snippets

  • Landing Page

  • Booking

    Qualifying Form

  • Nurture Sequence

Conversion Rate Optimisation

Boost Your Website's Performance with CRO

Maximize Conversions

Transform your beloved website into a lead-generating machine by optimizing every touchpoint for better user engagement.

User-Centric Design

You've invested in good design and content-now ensure it guides your visitors seamlessly towards your desired actions.

Personalized Experience

Utilize personalized CRM onboarding to create tailored experiences that resonate with your audience.

Data-Driven Strategies

Has your site been reviewed and tracked? Leverage analytics to continuously refine your approach, ensuring every decision is backed by solid data.

Visual Appeal

Integrate captivating graphics and visuals that not only attract attention but also enhance the user's journey.

Proven Results

Join a marketing ecosystem designed to elevate your building company safely and profitably.

Peter Butler is the most systemised, organised and structured digital operator I've met. If you're looking for someone to help you 'connect the dots' online - including your website, SEO, content marketing and CRM,
I can't recommend him highly enough.

Russ Stephens | Co-Founder | APB

Scott knows the building industry inside out.
His copy connects, converts, and consistently attracts quality leads.
He's sharp, strategic - and understands exactly
how builders win trust and contracts.

Russ Stephens | Co-Founder | APB

Success Eco-System Formula

web1

Smarter Website

Crafted 'In Your Voice' Website Content

crm1

Smarter CRM

Paid Advertising

Unique Lead Magnet Marketing

bcm1

Authority Builder Content Marketing

Advanced Qualifiers/Elevators

Shock & Awe Pack

Capability Statement

Decision Tree (Estimations)

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