Case Study Blue Eco Homes
Jun 11, 2026
ABOUT THIS REPORT
The results below reflect the measurable SEO and digital marketing gains achieved by Blue Eco Homes since August 2024. The growth across search rankings, local visibility, and Google AI presence is the direct result of a coordinated strategy delivered by Smarter Websites combining a purpose-built web technology stack, ongoing SEO activities, and a structured content marketing programme through Builder Content Marketing. Together, these three pillars work as a compounding system: the website provides the technical foundation, SEO ensures the right signals reach Google, and content marketing builds the authority and topical coverage that drives sustained ranking growth over time.
OVERVIEW
This report summarises the SEO gains achieved for Blue Eco Homes across three key milestones: the August 2024 benchmark, the February 2026 site go-live, and the current May 2026 snapshot — capturing the first three months of active Builder Content Marketing.
The results demonstrate strong momentum across all tracked metrics. Local search visibility has more than tripled, Google's AI systems are now surfacing Blue Eco Homes in AI overviews, and the site is indexed for significantly more pages and keywords than at the starting point.
PERFORMANCE METRICS
| Pages indexed | 89 | 106 | 116 | +30% |
| Total keywords ranking | 318 | 333 | 348 | +9% |
| — Page 1 | 73 | 89 | 77 | +5% |
| — Page 2 | 80 | 75 | 82 | +3% |
| — Page 3 | 27 | 39 | 60 | +122% |
| AI overview appearances | 0 | 1 | 6 | New |
| Local pack listings | 4 | 8 | 13 | +225% |
| Knowledge panel keywords | 1 | 3 | 6 | +500% |
| People also ask | 0 | 0 | 0 | - |
| Image pack | 0 | 3 | 0 | - |
LEAD PIPELINE — MAY 2026
10Top of funnel |
440% conversion rate |
0Pipeline building |
KEY INSIGHTS
Local pack growth is the standout win
Moving from 4 to 13 local pack listings represents a 225% increase. Blue Eco Homes is now appearing in Google's map pack for significantly more local searches — the highest-converting real estate on any Google results page, and a direct driver of qualified enquiries.
AI overview presence signals growing authority
Going from zero to 6 AI overview appearances in just three months of active BCM is a strong early signal. Google's AI systems are now drawing from Blue Eco Homes' content to answer user queries — a position that is difficult to earn and compounds over time.
Page 3 keywords represent near-future page 1 opportunity
A 122% increase in page 3 rankings (27 to 60 keywords) is one of the most valuable leading indicators in this report. These are terms where Blue Eco Homes already has enough authority to rank — and where targeted content can move them onto page 1 within the next few months.
Knowledge panel growth confirms brand authority
Knowledge panel keywords have grown 500% (1 to 6), indicating Google increasingly recognises Blue Eco Homes as an established entity. This directly supports trust signals across organic, local, and AI-driven search results.
WHAT'S NEXT
The first three months of Builder Content Marketing have established the foundation. The metrics above reflect indexing, ranking, and visibility gains that compound as content volume grows. The priority focus areas for the next quarter are:
Page 3 to Page 1 promotion: Identify the highest-value keywords currently sitting on page 3 and build targeted supporting content to move them onto page 1.
Local pack consolidation: Continue optimising Google Business Profile signals to maintain and grow the 13 local pack listings already achieved.
Lead pipeline development: Convert the current UQL and MQL pipeline into sales-qualified leads through nurture content and conversion-focused landing pages.
AI overview expansion: Structure upcoming content to answer the specific queries driving AI overview appearances — increasing the likelihood of further inclusions.
The Package:
Services/Modules Used to Solve the Problem