Regularly Clean Out Your List

Expanding your email list can be quite thrilling, right? It’s like watching a seed you’ve planted grow into a robust tree. However, the thought of trimming that list might fill you with hesitation – after all, why would you want to mess with the growth?

But here’s something you may not be aware of. Not pruning your list periodically is a stealthy pitfall. There are compelling reasons to make list-cleaning a regular monthly routine.

Incorrectly entered emails on your list are like dead branches on a tree. They will never bear the fruit of successful email delivery.

Sounds pretty straightforward, doesn’t it? Indeed, it is.

However, the hidden issue here is the negative impact these dead branches have on the deliverability rate of your fruitful emails – they pull it down. The solution is either to rectify the incorrect details by reaching out to the person in question or eliminate them from the list entirely.

Another problem with a cluttered list is the presence of dormant subscribers. These individuals occupy space on your email list, receive your emails, but never interact with them. They’re like spectators at a game who never cheer, engage, or participate — merely present. This ‘spectator phenomena’ also undermines the deliverability rate of emails that are received, opened, read, and clicked.

It’s for these reasons that maintaining a crisp and clean email list is crucial. It’s always better to communicate with a hundred engaged subscribers rather than a thousand passive ones.

Smart Actions:

  1. Navigate to your email marketing list.
  2. Identify and correct or remove the hard bounce emails (i.e., emails that are incorrect).
  3. Generate a report to identify subscribers who haven’t opened an email or clicked on a link in the last 30, 60, or 90 days. Remove these contacts from your mailing list. If they’ve purchased from you before, you might want to retain them in your database, but avoid sending regular emails to them.
  4. Cleaning your list in this way will enhance the effectiveness of your email marketing efforts.

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Peter B Butler

Peter B Butler

Passionate with serial ‘hobbiest’ tendencies. Love WordPress & software 'toys'. Raving 70's Jap Bike collector. By day we convert dead dormant websites into profitable sites, hence ‘Smarter Websites’ - making them 'work', one at a time if necessary. On target for world domination, albeit our part of the world...

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