It can be so good when you have a system working and your email list is growing. You can get addicted to watching that number grow and grow and grow.
This can make you reluctant to make any changes to your list and get rid of those that might be dragging down the effectiveness of that list.
But what you may not know is there are hidden dangers in not cleaning out your list regularly. There are good reasons to make this a regular monthly habit.
When you have emails on your list that have been entered incorrectly, they will never successfully get sent an email.
Well, that’s obvious, isn’t it? Yes, it is.
But what may not be so obvious is the effect that has on your deliverability rate of your good emails. It drags it down. You need to either contact the person and get their correct details or remove them altogether.
The other type of issue you can have with a dirty list is from people who are on there that rent space but don’t do anything. These people keep getting sent your emails, but they never open them or click on anything inside. These people are called un-engaged. They don’t engage with your email. It just sits inside their inbox. These people also drag down the deliverability rate of those emails that get received, opened, read and clicked.
For these two reasons its always imperative to regularly clean that email list so only those who want to hear from you are on there. It’s better to have 100 people who are engaged than 1000 people who never open.
1) Go to your email marketing list
2) Get the list of hard bounce emails (those that are incorrect) and fix or remove
3) Pull up a report of those who have not opened an email or clicked on a link in the last 30, 60 or 90 days and remove them from your subscriber list. You may want to keep them in your database if they’ve purchased from you. But don’t regularly send them emails
4) This will give you a much cleaner list so you can be more effective with your email activity