“The money is in the list” – what does it truly imply?

It refers to your email list, a collection of people who have willingly given their details to you because they find your content or services valuable to their lives.

Maintaining regular contact with your email list is crucial.

Regular communication prevents your email list from becoming dormant. If subscribers don’t hear from you for a long period, they may forget why they subscribed in the first place, resulting in decreased interest in opening your emails.

Consider this about your email list’s value. If you routinely offer valuable content and keep in touch with your subscribers, you’ll continue to strengthen the trust, likability, and perceived value amongst your readers. So when you propose something for purchase via email, they are far more likely to buy from you than from a stranger or someone they haven’t heard from in a while!

So is the value truly in the list?

I’d argue that the value lies in an engaged list.

A list where subscribers eagerly await your emails, open them, click on the links to consume your content, and purchase from you when it aligns with their needs.

Smart Actions:

1. Persistently grow your list
2. Regularly send emails
3. Craft engaging content
4. Promptly respond to return emails

Struggling to maintain your regular newsletter?

Here’s a solution – a comprehensive ‘Done for You’ service: https://www.smartemail.com.au