I’ve mentioned it before and I’ll reiterate it now: regular engagement with your email list is vital. Here are some key reasons why:

• It reinforces your brand presence in their memory
• It allows you to offer them valuable information or benefits
• It cultivates their comfort and trust in you over time
• It ensures your brand is fresh in their minds when they’re ready to buy
• It improves the odds of them choosing your offerings

The benefits of maintaining regular contact with your email subscribers are clear.

But the follow-up question arises: what should be the frequency of these emails?

Smart Actions:

1. Reflect on the above reasons and decide to consistently engage with your email list
2. Determine your communication frequency—could be quarterly, monthly, biweekly, weekly, even daily…

We’ll delve deeper into this topic in our next post…

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