Some people email every day. You might think this is overkill and people will get sick of you. But if you are writing high-value emails and it’s about a topic that really interests the reader, they will love them.
Others email 3 times a week, once a week, a fortnight or monthly.
The answer is up to you and depends on what frequency you can commit to regularly sending. So in a nutshell … decide on a frequency and stick with it. Your readers will get to know your patterns and if they love your emails will keep an eye out for them.
So add value and then sell.
1) Decide how often you can comfortably email
2) Commit to it
3) Plan your email marketing
4) Get writing
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