How Often Should You Email Your List
It’s a practice for some to send out emails every single day. While on the surface it may appear excessive, leading you to worry about overwhelming your audience, it could actually work in your favor if your content is impactful, engaging, and centered around topics that genuinely pique your reader’s interest.
Others prefer to email their audience three times a week, weekly, biweekly, or even just once a month.
The right rhythm for you swings on two key pivots – your capacity for consistent delivery and the frequency that fits your audience’s preferences. In essence, establish a regular pattern and adhere to it. Your audience will eventually catch onto this routine and if they are fans of your content, they will eagerly anticipate your emails.
The secret sauce to successful emailing lies in serving immense value first, and then ushering in your sale.
Smart Actions:
- Ascertain a comfortable emailing frequency for yourself
- Show commitment to your chosen frequency
- Design your email marketing strategy
- Start crafting your emails
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