So, how do you make sure your business shows up?
That’s where high-quality social media marketing optimisation comes into play.
Your social media marketing specialist inserts the right keywords into your social pages to help do the following:
All this also influences your Google rankings—through what we call social signals. This means that the more you appear in search results on social media, the more people click through to your pages, the more they engage with and share your content, the more they click to your website, and the more Google notices. And we all know what happens when Google sees more clicks going to a website: Google sees it as providing relevant content that adds value. This means there’s a strong correlation between your social media activities and your Google rankings.
The numbers are staggering
with over 3.6 billion people
using social media globally
Brands that are optimising their social pages are killing it on social media, attracting users who are actively searching for products and services because they’re ready to buy.
If you don’t position your business… you’re missing out. It’s that simple. Even if you cringe whenever you think of social media, if that’s where your customers spend their time, then that’s where you need to be for them to find you.
On your website
Link your website to your social media marketing profiles:
When you add a new listing or publish a new post, imagine it being sent to all your social media profile in one go! You post one thing, yet you get 5 times the exposure. Now that’s leverage...and smart marketing!