Smarter Team

Peter B Butler | Managing Director
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Peter B Butler

Managing Director
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Passionate with serial ‘hobbiest’ tendencies. Speaker, Educator, Barista buff - love coffee, loves fishing - really bad at it, Poppa to 11 grandkids, Raving 70/80's Jap Bike collector. Serial systemiser, Love WordPress & software 'tools & toys'. By day we convert dead dormant websites into profitable sites, hence ‘Smarter Websites’ - making them 'work', one at a time if necessary. On target for world domination, albeit our part of the world... Peter's full story here
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Linda Butler

Accounts Manager
Linda Butler | Accounts Manager
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Serial studier, researcher, retired from housework, has a heart for people and the things of God. Nanna to 11, is an author, speaker and blogger at www.KindWomanCrazyLady.com.au - has preached around the world, is a prayer warrior, prattles occasionally, pillion on husbands Cruiser and hot flush menopause professional... Also doubles up managing the accounts for SmarterWebsites.com.au and keeping the office in order.
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Naomi Jensen

Web Design & Development
Naomi Jensen | Web Design & Development
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Naomi is our 'magic wand' girl. She is instrumental for plugging all the graphical elements together and helping us to all look good online.She also turns her hand to a few admin and PA roles which is great, takes the pressure off me so I can get on with working in my strength and genius.
Pauline Purvis
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Pauline Purvis

Marketing Strategist
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Pauline is The Savvy Woman with “Smart Solutions” to increasing both your business and personal success.Her expertise includes strategic business coaching, leadership training, business creation and start up strategies, passive income solutions and event management systems. Over the last 7 years Pauline has built marketing campaigns that have returned revenue in the millions of dollars! Wouldn’t you like to be one of the client’s she’s helped so far?
Sam Buckley | Marketing
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Sam Buckley

Marketing
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Sam is our marketing expert. With impressive skills for Infusion Soft and her 'can-do' attitude, Sam's a keeper!
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Jad Portado

Senior Tech
Jad Portado
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We call him Tech Jad and WordPress is his passion. Jad reckons his position description is to fix my stuff ups and go home feeling good about himself.Jad loads sites, cleans our code, sorts glitches and makes sure all our sites are secure and safe and up to date with the latest versions.
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Gab Diaz

Tech Support
Gab Diaz | Tech Support
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Gab is an introvert full of love for his parents. He turns into a scientist in the kitchen as he tries various experiments and innovations with food. Aside from this he is a tinker on the web with mastery and artistry on websites. He both works hard and wise as he finds new ways of making the load lighter and finish tasks faster.
David Pearson | Tech
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David Pearson

Senior Tech
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David is our local tech and is responsible for keeping all our computers and servers running smoothly. His many years of IT experience help to make sure our clients sites are always online and trouble free.
Hiral
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Hiral

SEO Specialist
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Hiral is our SEO Specialist. Her passion for Search Engine Optimisation (SEO) is evident with her geek speak (mostly understandable) and with 6 + years’ experience is well equipped to manage our SEO strategies. A multitude of varying businesses and industry experience and loves nothing more than helping local businesses increase their traffic and visibility on Google and other search engines and to see clients get the very best from their websites.
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Erika Pienaar

Graphic Designer
Erika Pienaar | Graphic Designer
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Erika is our Graphic Designer at Smarter Websites. She has a BA Honors Degree in Graphic Design and Business Management. Erika deals with a lot of our print graphics and helps make Smarter Websites look good offline...
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Rhonda Chapman

Copywriter
Rhonda Chapman | Copywriter
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Rhonda is our wordsmith who “sells without selling”. She helps me turn your website into money-making machines. First, she’ll apply tried-and-tested sales copywriting techniques to turn your leads into paying customers. Next, she’ll optimise your copy to encourage more leads from search engines, emails and social media. She doesn’t stop there — she’ll also engage them so they return for more. Rhonda also writes emails, blogs, landing pages, SMS and more. So, who’s ready for some strong copy?
Tracey Loubser
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Tracey Loubser

Financial Performance Specialist
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Tracey has been part of the team since January 2012, and keeps Peter on the straight and narrow!She helps Peter quantify (and tweak) the financial goals of business and keeps him accountable in achieving them.Tracey provides Peter with enough detail regarding his business to understand whats working well financially, and whats working not so well, without him getting into overwhelm.All of this so that Peter “looks good, and doesn’t have to think” (Which is one of Peter main mottos)
John Denton | Business Mentor
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John Denton

Business Mentor
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John Denton’s catch cry and passion is “Building Business’ For Sale or Lifestyle”. John sums it up well in that people mostly started their business for a ‘lifestyle’ reason and then somehow became a ‘slave’ to the business at some level. John’s specialty is ensuring that objectives are focused on and achieved. His core question… “What’s the objective here?” cuts straight to the bone‘.
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Vanessa Moore

Business Coach
Vanessa Moore | Business Coach
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Vanessa is a hands-on kind of coach. Helping me sort out my goals and when to wear each of my many hats.She helps bring clarity to my business with her quarterly planning days.