Meet the Team


Peter B. Butler

Managing Director

Most businesses struggle to get decent results online.
We have a system that helps them quickly and easily scale and boost their business growth again.

jesse butler
Jesse Butler
Senior Tech

Jesse is our local tech and is responsible for most phone communication and keeping all our local computers and tech stuff running smoothly.

Jesse also has a black belt in SEO, helping our SEO clients websites climb the Google charts.

He's also a bit of a systems freak (not sure where he gets that from) and is exceptional at improving our systems and processes meaning we deliver a better quality service.

His many years of IT experience help to make sure our clients sites are always online and trouble free.

Jad Portado
Senior Tech

We call him Tech Jad and WordPress is his passion. Jad reckons his position description is to fix my stuff ups and go home feeling good about himself.

Jad loads sites, cleans our code, sorts glitches and makes sure all our sites are secure and safe and up to date with the latest versions.

Raina Conde
Project Manager

Raina is our Project Manager with years of experience in project, client and team management. She is in charge of the overall progress of all projects and communicates with clients and the Smarter Websites team to keeps things in check. 

She is both tech savvy and well versed in many IT business processes.

Sam Buckley

Sam's nickname is Bam, because she makes our marketing go BAM!

Bam is our marketing expert with impressive skills for Infusionsoft CRM, Facebook Ads and her marketing nous with her 'can-do' attitude, Sam's a keeper!

Vic Perdido
Social Media Manager

Vic is our social media manager with years of experience in social media management and planning, graphic designing and creating video animation.

She can re-purpose any content into a marketing medium on all across any social media channel.

Tracey Loubser
Financial Performance Specialist

Tracey has been part of the team since January 2012, and keeps Peter on the straight and narrow! She helps Peter quantify (and tweak) the financial goals of business and keeps him accountable in achieving them. Tracey provides Peter with enough detail regarding his business to understand whats working well financially, and whats working not so well, without him getting into overwhelm.

All of this so that Peter “looks good, and doesn’t have to think” (Which is one of Peter main motto's)

rhonda chapman
Rhonda Chapman

Rhonda is our wordsmith who “sells without selling”. She helps me turn your website into money-making machines. First, she’ll apply tried-and-tested sales copywriting techniques to turn your leads into paying customers. Next, she’ll optimise your copy to encourage more leads from search engines, emails and social media. She doesn’t stop there — she’ll also engage them so they return for more. Rhonda also writes emails, blogs, landing pages, SMS and more. So, who’s ready for some strong copy?

smarter bot
Smarter Bot
Website Support Assistant

Smarter Bot is our website and support assistant, he runs 24/7, 365. He will do his best to answer any website enquiry you have and make your online journey with us a breeze.


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