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There are more mobile devices on the planet than there are humans, go figure! Mobile devices are all the rage – from iPhones, iPads, Androids, Smart Phones and Tablets all showing different views of YOUR website! So how is this affecting your online presence, how does your website stack up? Is it costing you business? […]
A nurture sequence is a set of emails that are pre-written and delivered at a certain time after – a new lead has engaged with you you’ve done a presentation and sent out a proposal or after someone has purchased a product or service from you The purpose of the nurture sequence is to keep […]
Here’s what content marketing really is… Simplistically, it’s you sharing what you know, adding value to conversations, helping people, is an authentic way but online. What are people’s pain points? What are their daily struggles? How can you help and make a difference in their lives? It can be tough sometimes getting it right, so […]
You have probably heard of the term ‘niche’. Do you know what it is and why you need to use it? It’s got everything to do with marketing and what you have to say to your audience who is waiting with baited breath for the next nuggets of wisdom from you. If you choose a […]
In every business, there are things you do over and over every day, every week. This could include but not be limited to… sending receipts advising clients on how to use products responding to client queries from emails and phone calls delivering information products to leads sending out newsletters to clients These things can take […]
When we land a new client it’s woohoo right? But does your client go woohoo too? What is your onboarding process like? Are you consistent with sending the welcome email? The timing, the messaging? Requesting the relative information you might need? Do you have follow up processes in place in case they don’t respond in […]
It’s the simplest thing ever, but seemingly the most overlooked in making it easy for people to do business with you. It’s your email signature. Here’s the ‘Anatomy of a Good Email Signature’ checklist. There are 2 video walk-throughs of this at the bottom of this post, where I critique colleagues email signatures. ============= Graphics […]
Many businesses operate like this… Someone comes in and needs help with something they purchased. The person who took the enquiry doesn’t know who can help so asks around. They eventually find someone who is currently busy and can’t assist straight away. The original person goes back to the customer and says we can get […]
Email overload, the bane of most business owners. What if there was a simple way to make you like 10 times more efficient around processing and handling your email inbox? There is! Quick Steps, this 3-minute video is a game-changer. Smart Actions: 1) Re-watch Video 2) Create one simple quick step of filing a certain […]
My passion is systemising. I love developing and setting up processes, systems, and automation. All with a bent to make things more organised, more efficient, less prone to errors and issues. Here’s how extreme I am in this. My workshop is set up mainly for me to ‘play’ with my motorbike collection. Every man needs […]
The Client: Active Back Care has provided exemplary back and neck care, non-surgical spine care, and sports and rehabilitation care for over 10 years. They specialize in treating and preventing back pain, neck pain, and sports injuries through Chiropractic, Massage Therapy, and Physiotherapy techniques The Problem The Plan The Process The Payoff The Problem Active […]