Facebook Advertising

With an advertising audience of 2.74 billion monthly active users,
Facebook should be part of your marketing strategy if you want more people to discover you.


Facebook helps to attract your ideal clients

Building your website is only the beginning. Now you need to build awareness and drive traffic to it, to your offers and to your content. One of the best ways to do this is with Facebook advertising.

As long as you do it right, you should be able to reach lots of new clients out of the 2.74 billion reachable monthly Facebook users. By “do it right” we mean using the right advert to target the right people at the right time. Because... have you ever seen a Facebook ad in your feed that you felt wasn’t meant for you? That they missed their mark? That’s an example of a business wasting money making their ads appear in everyone’s newsfeed without a proper Facebook marketing strategy.

Ideally, you’d want your Facebook ads to be driven by a well-thought-out Facebook marketing strategy that promotes quality adverts that stand out and make sense to the people who are ready to buy what you’re offering. Adverts that interrupt their scrolling because they make sense.

Our Facebook expert can easily help you do this because the beauty of Facebook advertising is that we have the tools to really narrow down the type of people we need to show your ads to. We can filter people, so the ads are more effective. An example might be a Daycare Centre looking for more children. They could target parents with kids of a certain age in a specific demographical area such as within 10km of Perth. No need to waste money advertising to people outside the area who don’t have children, right?

As part of our services, we also write super-targeted ads to ensure your ads do their job and are not just fluff. You’ll get effective advertising for less money as we won’t be trying to market to people who may not be interested. That’s great for your bank balance!

Types of Facebook Ads

Facebook offers several types of ads based on your advertising needs and preferences and your niche. Some might work better for e-commerce stores and others might work better for local businesses or online coaches and consultants.

No matter what business you’re in, there is a Facebook ad type that will work well for you. Unless you’re one of the prohibited markets not allowed to advertise on the Facebook platform.

Click the + next to each type to see the quick description.

facebook ads

Facebook Ad Placement

Once you decide on the type of ads, you then choose where to place them. Facebook offers several spots, including on Instagram since they now own that platform as well. The spots available include:

  • Facebook News Feed
  • Facebook Marketplace
  • Facebook Video Feeds
  • Facebook Right Column
  • Facebook In-Stream Videos
  • Facebook Search Results
  • Facebook Instant Articles
  • Facebook Stories
  • Instagram Feed
  • Instagram Stories
  • Messenger Stories
  • Messenger Inbox
  • Audience Network – native, banner and interstitial
  • Audience Network Rewarded Videos
  • Audience Network In-Stream Videos

Don’t worry if the ad types and placement sound a bit complex,
our Facebook Advertisement Expert will help you select the options
that work best for your Facebook marketing strategy.

If want to increase brand awareness and attract more sales,
get in touch with Smarter Websites to create a Facebook Advertising Strategy that meets your business goals.

Fill in the form below and we’ll arrange a free discovery session
to discuss those goals and how Facebook Ads can help you reach them.
No strings attached.

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