Facebook Advertising

With 2 billion active monthly users on Facebook, it can be guaranteed that there are many potential clients waiting to get to know you.

facebook advertising

Build it and they will come!

(Is the biggest online myth ever, you need to DRIVE traffic to your website)

Once you build your website, it’s just the beginning.  You need to drive traffic to your website, to your offers and to your content.  One of the best ways to do this is with Facebook advertising.

With 2 billion active monthly users on Facebook, you’re sure to find loads of potential clients scrolling through their newsfeed waiting for your ad to stand out, stop the scroll and get them interested in what you do.

The beauty of Facebook advertising is that you can really narrow down the type of people you want to show your ads to. This means more effective advertising for less money. That’s great for the bank balance!

An example might be a Daycare Centre who is looking for more children. They could target parents with kids of a certain age in a specific demographical area such as within 10km of Perth.


Choose from below to start your Facebook advertising journey to drive more traffic to your website.

Simple Package

(550 Setup and 275 per month manage x 3 months minimum)

Simple Plus Package

(1100 Setup and 550 per month manage x 3 months minimum)

Sophisticated Package

(2200 Setup and 1100 per month manage x 3 months minimum)

Types of Facebook Ads

There are several types of ads you can use to your advantage.  Some work better for e-commerce stores and others work better for local businesses or online coaches and consultants.

No matter what business you’re in, there is a Facebook ad type that will work well for you. Unless you are one of the prohibited markets who are not allowed to advertise on the Facebook platform.

Video Ads

Use these to show off product features, talk about a problem and provide a solution, add value to your audience and build trust with your tribe.

Image Ads

Usually these are used to send people to landing pages on a website or to an app using a high-quality visual image that stops the scroll.

Collection Ads

The collection ad format allows a user to go from seeing an ad to experiencing the product and learning more about it in a fast loading experience that keeps them on Facebook.

You have options here including:

  • Instant Storefront
  • Instant Lookbook
  • Instant Customer Acquisition
  • Instant Storytelling
Carousel Ads

Carousel ads can be shown on Facebook, Instagram, Messenger and the Audience Network.

This ad type allows you to show up to ten videos or images in the one ad. You can use these to tell a story about your brand or show off different products you have for sale.

Slideshow Ads

These ads are like a video ad but are quicker, cheaper and simpler to make. This makes it reachable by a much larger number of Facebook users.

Slideshow ads use movement, text and sound to tell a story and load fast so play well on all connection speeds thus helping with engagement.

Lead Generation Ads

This type of ad allows you to collect a lead without ever leaving Facebook.  It is a quicker way for the person to complete the process and is often a cheaper way of collecting leads as sometimes people prefer not having to leave the Facebook platform.

When people click through from your ad they are taken to a small landing page inside Facebook where they learn a bit more and fill out their details, then land on a thank you page inside Facebook.

As the advertiser you can go into the advertising platform and download your leads at any time. You can also use Zapier to integrate with your favourite CRM for automatic import so you can send what you promised your new lead using automation.

Dynamic Product Ads

These ads are very useful for e-commerce stores with more than 10 products.  You can upload your product catalogue out of your Shopify store (or others) and then use the product categories to make dynamically changing ads that change when products are added or removed from your store.

Facebook automatically checks for updates on a regular basis.

facebook ads

Ad Placement

There are many places you can show your ads from the Facebook Advertising Platform. These include:

  • Facebook News Feed
  • Facebook Marketplace
  • Facebook Video Feeds
  • Facebook Right Column
  • Facebook In-Stream Videos
  • Facebook Search Results
  • Facebook Instant Articles
  • Facebook Stories
  • Instagram Feed
  • Instagram Stories
  • Messenger Stories
  • Messenger Inbox
  • Audience Network – native, banner and interstitial
  • Audience Network Rewarded Videos
  • Audience Network In-Stream Videos

As you can see there is almost limitless options and an expert can guide you on what’s best for your business.

If you’re looking to use Facebook Ads to help grow your business and build awareness to potential new clients, get in touch with Smarter Websites to help you make a plan to meet your goals.

Fill in the form below and we’ll arrange a free discovery session to discuss your business goals and how Facebook Ads can help you reach those goals.



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