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Facebook Advertising

With an advertising audience of 2.74 billion monthly active users,
Facebook should be part of your marketing strategy if you want more people to discover you.

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Facebook helps to attract your ideal clients

Building your website is only the beginning. Now you need to build awareness and drive traffic to it, to your offers and to your content. One of the best ways to do this is with Facebook advertising.

As long as you do it right, you should be able to reach lots of new clients out of the 2.74 billion reachable monthly Facebook users. By “do it right” we mean using the right advert to target the right people at the right time. Because... have you ever seen a Facebook ad in your feed that you felt wasn’t meant for you? That they missed their mark? That’s an example of a business wasting money making their ads appear in everyone’s newsfeed without a proper Facebook marketing strategy.

Ideally, you’d want your Facebook ads to be driven by a well-thought-out Facebook marketing strategy that promotes quality adverts that stand out and make sense to the people who are ready to buy what you’re offering. Adverts that interrupt their scrolling because they make sense.

Our Facebook expert can easily help you do this because the beauty of Facebook advertising is that we have the tools to really narrow down the type of people we need to show your ads to. We can filter people, so the ads are more effective. An example might be a Daycare Centre looking for more children. They could target parents with kids of a certain age in a specific demographical area such as within 10km of Perth. No need to waste money advertising to people outside the area who don’t have children, right?

As part of our services, we also write super-targeted ads to ensure your ads do their job and are not just fluff. You’ll get effective advertising for less money as we won’t be trying to market to people who may not be interested. That’s great for your bank balance!

Facebook Advertising Packages

Choose a Facebook ads package to drive traffic to your website.

550 Setup and 275 per month manage x 3 months minimum

Recommendations

  • ‘Full Facebook Optimisation Package’ $550
  • Includes header cover video

Inclusions

  • One awareness ad that sends people to the website to help build awareness of the business
  • Facebook advertising compliance – including pixel installation and cookie consent notice
  • Business and competitor research
  • Persona voice research
  • Monthly adjustments to the campaign
  • Monthly reporting
  • Website
  • Customer list (optional – better if you have one)

Audiences to Create

  • Lookalike audience from customer list
  • OR if no customer list – Interest targeting to build a list
  • Website visitors

1100 Setup and 550 per month manage x 3 months minimum

Inclusions

  • Full Facebook Optimisation Package - Includes header cover video
  • Like campaign to build social proof
  • One awareness ad that sends people to the website to help build awareness of the business OR FOR LOCAL BRICK AND MORTAR BUSINESS Promo Ad to get people into the shop, call, make a booking or the like
  • Facebook advertising compliance – including pixel installation and cookie consent notice
  • Business and competitor research
  • Persona voice research
  • Weekly optimisation of ads as required
  • Fortnightly reporting
  • Facebook Business Page
  • CTA or special offer (if relevant or pre-existing)
  • Customer list (optional – better if you have one)
  • Recommended ad spend - $10/day on top of management fees

Audiences to Create

  • Customer list
  • Lookalike audience from customer list
  • OR if no customer list – Interest targeting to build a list
  • Website visitors

2200 Setup and 1100 per month manage x 3 months minimum

Inclusions

  • Full Facebook Optimisation Package - Includes header cover video
  • Like campaign to build social proof
  • One ad to build awareness of the business (this builds a warm audience) 3 ad variations
  • One retargeting ad to an offer (retarget the warm audience) 3 ad variations
  • One retargeting ad to those who didn’t take up the offer (retarget those who saw the offer but didn’t take action) 3 ad variations
  • Facebook advertising compliance – including pixel installation and cookie consent notice
  • Business and competitor research
  • Persona voice research
  • Weekly optimisation of ads as required
  • Weekly reporting
  • Facebook Business Page
  • CTA or special offer (if relevant or pre-existing)
  • Special offer / Quote / Booking / Audit / Appraisal / etc with landing and success pages
  • Customer list (optional – better if you have one)
  • Recommended ad spend - $20/day on top of management fee

Audiences to Create Collapse

  • Lookalike audience from customer list
  • OR if no customer list – Interest targeting to build a list
  • Website visitors
  • Warm audiences
  • Landing page visitors for retargeting
  • Success page visitors for retargeting

Types of Facebook Ads

Facebook offers several types of ads based on your advertising needs and preferences and your niche. Some might work better for e-commerce stores and others might work better for local businesses or online coaches and consultants.

No matter what business you’re in, there is a Facebook ad type that will work well for you. Unless you’re one of the prohibited markets not allowed to advertise on the Facebook platform.

Click the + next to each type to see the quick description.

Video Ads

Use these to show off product features, talk about a problem and provide a solution, add value to your audience and build trust with your tribe.

Image Ads

Usually these are used to send people to landing pages on a website or to an app using a high-quality visual image that stops the scroll.

Collection Ads

The collection ad format allows a user to go from seeing an ad to experiencing the product and learning more about it in a fast loading experience that keeps them on Facebook.

You have options here including:

  • Instant Storefront
  • Instant Lookbook
  • Instant Customer Acquisition
  • Instant Storytelling
Carousel Ads

Carousel ads can be shown on Facebook, Instagram, Messenger and the Audience Network.

This ad type allows you to show up to ten videos or images in the one ad. You can use these to tell a story about your brand or show off different products you have for sale.

Slideshow Ads

These ads are like a video ad but are quicker, cheaper and simpler to make. This makes it reachable by a much larger number of Facebook users.

Slideshow ads use movement, text and sound to tell a story and load fast so play well on all connection speeds thus helping with engagement.

Lead Generation Ads

This type of ad allows you to collect a lead without ever leaving Facebook.  It is a quicker way for the person to complete the process and is often a cheaper way of collecting leads as sometimes people prefer not having to leave the Facebook platform.

When people click through from your ad they are taken to a small landing page inside Facebook where they learn a bit more and fill out their details, then land on a thank you page inside Facebook.

As the advertiser you can go into the advertising platform and download your leads at any time. You can also use Zapier to integrate with your favourite CRM for automatic import so you can send what you promised your new lead using automation.

Dynamic Product Ads

These ads are very useful for e-commerce stores with more than 10 products.  You can upload your product catalogue out of your Shopify store (or others) and then use the product categories to make dynamically changing ads that change when products are added or removed from your store.

Facebook automatically checks for updates on a regular basis.

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Facebook Ad Placement

Once you decide on the type of ads, you then choose where to place them. Facebook offers several spots, including on Instagram since they now own that platform as well. The spots available include:

  • Facebook News Feed
  • Facebook Marketplace
  • Facebook Video Feeds
  • Facebook Right Column
  • Facebook In-Stream Videos
  • Facebook Search Results
  • Facebook Instant Articles
  • Facebook Stories
  • Instagram Feed
  • Instagram Stories
  • Messenger Stories
  • Messenger Inbox
  • Audience Network – native, banner and interstitial
  • Audience Network Rewarded Videos
  • Audience Network In-Stream Videos

Don’t worry if the ad types and placement sound a bit complex,
our Facebook Advertisement Expert will help you select the options
that work best for your Facebook marketing strategy.

If want to increase brand awareness and attract more sales,
get in touch with Smarter Websites to create a Facebook Advertising Strategy that meets your business goals.

Fill in the form below and we’ll arrange a free discovery session
to discuss those goals and how Facebook Ads can help you reach them.
No strings attached.

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TELL ME HOW I CAN START FACEBOOK ADVERTISING!

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