Facebook helps to attract your ideal clients
Building your website is only the beginning. Now you need to build awareness and drive traffic to it, to your offers and to your content. One of the best ways to do this is with Facebook advertising.
As long as you do it right, you should be able to reach lots of new clients out of the 2.74 billion reachable monthly Facebook users. By “do it right” we mean using the right advert to target the right people at the right time. Because... have you ever seen a Facebook ad in your feed that you felt wasn’t meant for you? That they missed their mark? That’s an example of a business wasting money making their ads appear in everyone’s newsfeed without a proper Facebook marketing strategy.
Ideally, you’d want your Facebook ads to be driven by a well-thought-out Facebook marketing strategy that promotes quality adverts that stand out and make sense to the people who are ready to buy what you’re offering. Adverts that interrupt their scrolling because they make sense.
Our Facebook expert can easily help you do this because the beauty of Facebook advertising is that we have the tools to really narrow down the type of people we need to show your ads to. We can filter people, so the ads are more effective. An example might be a Daycare Centre looking for more children. They could target parents with kids of a certain age in a specific demographical area such as within 10km of Perth. No need to waste money advertising to people outside the area who don’t have children, right?
As part of our services, we also write super-targeted ads to ensure your ads do their job and are not just fluff. You’ll get effective advertising for less money as we won’t be trying to market to people who may not be interested. That’s great for your bank balance!
Facebook Advertising Packages
Choose a Facebook ads package to drive traffic to your website.
550 Setup and 275 per month manage x 3 months minimum
Recommendations
- ‘Full Facebook Optimisation Package’ $550
- Includes header cover video
Inclusions
- One awareness ad that sends people to the website to help build awareness of the business
- Facebook advertising compliance – including pixel installation and cookie consent notice
- Business and competitor research
- Persona voice research
- Monthly adjustments to the campaign
- Monthly reporting
- Website
- Customer list (optional – better if you have one)
Audiences to Create
- Lookalike audience from customer list
- OR if no customer list – Interest targeting to build a list
- Website visitors
1100 Setup and 550 per month manage x 3 months minimum
Inclusions
- Full Facebook Optimisation Package - Includes header cover video
- Like campaign to build social proof
- One awareness ad that sends people to the website to help build awareness of the business OR FOR LOCAL BRICK AND MORTAR BUSINESS Promo Ad to get people into the shop, call, make a booking or the like
- Facebook advertising compliance – including pixel installation and cookie consent notice
- Business and competitor research
- Persona voice research
- Weekly optimisation of ads as required
- Fortnightly reporting
- Facebook Business Page
- CTA or special offer (if relevant or pre-existing)
- Customer list (optional – better if you have one)
- Recommended ad spend - $10/day on top of management fees
Audiences to Create
- Customer list
- Lookalike audience from customer list
- OR if no customer list – Interest targeting to build a list
- Website visitors
2200 Setup and 1100 per month manage x 3 months minimum
Inclusions
- Full Facebook Optimisation Package - Includes header cover video
- Like campaign to build social proof
- One ad to build awareness of the business (this builds a warm audience) 3 ad variations
- One retargeting ad to an offer (retarget the warm audience) 3 ad variations
- One retargeting ad to those who didn’t take up the offer (retarget those who saw the offer but didn’t take action) 3 ad variations
- Facebook advertising compliance – including pixel installation and cookie consent notice
- Business and competitor research
- Persona voice research
- Weekly optimisation of ads as required
- Weekly reporting
- Facebook Business Page
- CTA or special offer (if relevant or pre-existing)
- Special offer / Quote / Booking / Audit / Appraisal / etc with landing and success pages
- Customer list (optional – better if you have one)
- Recommended ad spend - $20/day on top of management fee
Audiences to Create Collapse
- Lookalike audience from customer list
- OR if no customer list – Interest targeting to build a list
- Website visitors
- Warm audiences
- Landing page visitors for retargeting
- Success page visitors for retargeting
Types of Facebook Ads
Facebook offers several types of ads based on your advertising needs and preferences and your niche. Some might work better for e-commerce stores and others might work better for local businesses or online coaches and consultants.
No matter what business you’re in, there is a Facebook ad type that will work well for you. Unless you’re one of the prohibited markets not allowed to advertise on the Facebook platform.
Click the + next to each type to see the quick description.
Facebook Ad Placement
Once you decide on the type of ads, you then choose where to place them. Facebook offers several spots, including on Instagram since they now own that platform as well. The spots available include:
If want to increase brand awareness and attract more sales,
get in touch with Smarter Websites to create a Facebook Advertising Strategy that meets your business goals.
Fill in the form below and we’ll arrange a free discovery session
to discuss those goals and how Facebook Ads can help you reach them.
No strings attached.
