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There are more mobile devices on the planet than there are humans, go figure! Mobile devices are all the rage – from iPhones, iPads, Androids, Smart Phones and Tablets all showing different views of YOUR website! So how is this affecting your online presence, how does your website stack up? Is it costing you business? […]
Online marketing is a massive topic. This set of articles tackles those miscellaneous elements that don’t fit neatly into social media, SEO, or content marketing categories. Key highlights of this series include crafting an effective marketing strategy, establishing a robust online presence, and providing valuable insights into video marketing tactics. Let’s dive right in…
A great way to get your business out there is to attend trade shows that your ideal client or target market attends. Where most people fail is in the planning, and the expectation to either get big $$ sales or orders at a trade show. While that is possible, depending on your business, your main […]
This is actually an online tip in the offline marketing list, but as a follow up to your networking. Make sure you do connect on LinkedIn. I know we’ve said it once in the ‘Networking – Digital Connections’ but so many people miss it. You requesting to ‘connect’ on LinkedIn is another opportunity of reminding […]
So you’ve been to a networking gig, you’ve had some decent conversations. You collected a few contact business cards, rather than focusing on dishing out as many as you can as we advocate in the 100 Days to World Domination Tip ‘Networking – Digital Connections’. It’s the next day, you said you’d phone one of […]
In these ‘networking’ and ‘offline marketing’ tips the whole key here is increasing your circle of influence, and building your database. Why? So you can better manage your contacts. So you can remember more about each contact. So if you do email marketing, even if not often, you have a relationship list you can communicate […]
Most people when they arrive at a networking event, gravitate to people they already know. It’s human nature, easier to stay in our comfort zone right? You need to push yourself, especially if it doesn’t come naturally, to talk to different people that you wouldn’t normally. No use gravitating to the same people you already […]
For many people, it seems the accepted practice at networking events is to hand out as many business cards as possible. Like that is a sound business-building strategy? It should be the other way around. Think about it. You hand out your cards in the hope that they’ll contact you, right… yeah nah not going […]
Some business types are really easy to explain what you do. For example … I sell lawnmowers in Dunsborough. Or … I have an online e-commerce store selling homewares. Others are not so easy and may need a little bit of planning so you can tell people what you do without sounding cagey. Ummm Ahhhh […]
Ever considered networking? Does the thought scare you? (Seasoned networkers still read on, so you can better help newbie networkers) There are generally 2 types of networking groups and events – 1) Sundowner or breakfast meeting with a guest speaker hosted by your local chamber of commerce style meeting 2) Referral Style Networking group – […]
Never put your business name and logo at the top. Why do people even insist on doing that? The chances are I don’t know you yet, but I might be interested if you made me an exciting offer, but I can guarantee you’ve lost most peoples by touting your business name rather than what you’re […]