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The ONE Thing you Should NEVER Do In Flyers

Never put your business name and logo at the top.

Why do people even insist on doing that?

The chances are I don’t know you yet, but I might be interested if you made me an exciting offer, but I can guarantee you’ve lost most peoples by touting your business name rather than what you’re promoting.

So get peoples attention, make the offer, capture their interest first.

Where should your logo and business name go?

Down the bottom…

Same as any decent newspaper headline. The headline gets your interest…

Then what happens?

You read the subheadline, then maybe the bullet points, then the ‘call to action’ or the offer, and what happens, YOU’RE HOOKED!

The headline got you, so did the copy, now you want to know who are these fantastic people that can make that great package for you. Now it’s time for your branding and contact info.

Make sense?

Smart Actions:

1) Review any flyers you’ve ever done

2) Redo any flyers you’ve ever done and try again

Want to chat about your marketing?

https://www.smarterwebsites.com.au/schedule-meeting-peter/

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Passionate with serial ‘hobbiest’ tendencies. Love WordPress & software 'toys'. Raving 70's Jap Bike collector. By day we convert dead dormant websites into profitable sites, hence ‘Smarter Websites’ - making them 'work', one at a time if necessary. On target for world domination, albeit our part of the world...

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