When you are trying to fit all the business activities into your life, sometimes it’s just tough to get everything we need to. With this in mind, have you ever considered using a social media scheduling platform? Save a whole bunch of time. Here are some reasons why. 1) If you create a piece of […]

The answer to this question has changed a lot over time. Social media algorithm changes have changed the answer to this question as well. The easy answer is as often as you can create quality content and post it consistently. So if, for you, that means once a fortnight, do that. Different social media platforms […]

Online Reviews are the most powerful way to build trust and help potential clients make the decision to work with you. But what happens when someone leaves you a negative review? There’s not much you can do when it comes to getting it removed. The best way to handle a negative review on social media […]

The more ‘friends’ or connections you have, the more buzz you’ll generate. BUT this is not a vanity competition, as in, the more friends or connections the better. No, this is about building connections that will strengthen your business. You want quality connections and ‘friends’. Some people when they get started to believe they have […]

Once you’ve got all your social media platforms set up, it’s time to create a social media content plan. This will guide you through the content creation process and give you a guide so you know what to post and when. What type of content do you want to share with your growing tribe of […]

When people are making a decision about what business to learn from, they are not just dealing with a business. They are building a connection with other people. With this in mind, it’s great to share some personal stuff on your business social media. I don’t mean photos of your breakfast or anything silly like […]

If you want to connect with your potential customers, it’s really important that you get to know them. This is called creating a ‘customer avatar’. The best way to do this is to picture in your mind as if you are talking to just one person. That person, being the ideal customer you want to […]

Now you have set up all your social platforms, and decided on which ones to primarily ‘drive’, are they fully optimised? Not having them fully optimised is like getting a 6 out of 10 score for your efforts, to win the game of ‘social’ you need to be getting 10 out of 10. We’ve seen […]

There are so many different social media platforms to choose from. It can be a little overwhelming. You may not have time to focus on every different platform there is. Even though it may be better for your business to be all over every platform, not doing it well might not be the best look […]

Personally I recommend ‘driving’ 2 to 4 main social platforms. We still recommend setting up all the platforms that suit your business or industry but focus on leveraging your branding awareness and prospect and client engagement using 2 main platforms. There’s probably 3 or 4 you can use but likely 2 more frequently. There are […]