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There are more mobile devices on the planet than there are humans, go figure! Mobile devices are all the rage – from iPhones, iPads, Androids, Smart Phones and Tablets all showing different views of YOUR website! So how is this affecting your online presence, how does your website stack up? Is it costing you business? […]
In these ‘networking’ and ‘offline marketing’ tips the whole key here is increasing your circle of influence, and building your database. Why? So you can better manage your contacts. So you can remember more about each contact. So if you do email marketing, even if not often, you have a relationship list you can communicate […]
Most people when they arrive at a networking event, gravitate to people they already know. It’s human nature, easier to stay in our comfort zone right? You need to push yourself, especially if it doesn’t come naturally, to talk to different people that you wouldn’t normally. No use gravitating to the same people you already […]
For many people, it seems the accepted practice at networking events is to hand out as many business cards as possible. Like that is a sound business-building strategy? It should be the other way around. Think about it. You hand out your cards in the hope that they’ll contact you, right… yeah nah not going […]
Some business types are really easy to explain what you do. For example … I sell lawnmowers in Dunsborough. Or … I have an online e-commerce store selling homewares. Others are not so easy and may need a little bit of planning so you can tell people what you do without sounding cagey. Ummm Ahhhh […]
Ever considered networking? Does the thought scare you? (Seasoned networkers still read on, so you can better help newbie networkers) There are generally 2 types of networking groups and events – 1) Sundowner or breakfast meeting with a guest speaker hosted by your local chamber of commerce style meeting 2) Referral Style Networking group – […]
Never put your business name and logo at the top. Why do people even insist on doing that? The chances are I don’t know you yet, but I might be interested if you made me an exciting offer, but I can guarantee you’ve lost most peoples by touting your business name rather than what you’re […]
There’s stuff we do ‘online’ and there’s stuff we do ‘offline’ to build and grow our business. Online – website, social media, systems, email, automation Offline – networking, networking, face to face meetings, sales This series has a broad focus to help you connect the two, and better leverage ALL your efforts in what you […]
When you’re neck-deep in your business venture and your ‘to do’ list is never-ending and ever-growing, it’s easy to fall into the trap of just keeping on going going… and never stopping for a break. Working mega-overtime just to try to see the light at the end of the tunnel. You’ve got to make sure […]
I think the easiest thing for many business owners, especially if you err on the side of introverted, is to ‘hideaway’ in business being ‘busy’. We need to climb out from behind our computers, from behind whatever it is we do and get out. For me, I LOVE systemising, and setting up processes. I could […]