Build Your Database, But Build It Better
In these ‘networking’ and ‘offline marketing’ tips the whole key here is increasing your circle of influence, and building your database.
So you can better manage your contacts.
So you can remember more about each contact.
So if you do email marketing, even if not often, you have a relationship list you can communicate with.
But the biggest mistake I see business owners make is not track where they connected with their contacts (database).
What’s the simplest way to do that?
Tags are especially useful for grouping ‘like’ contacts. You can then send very specific targeted messages to those ‘groups’.
EG: If you wanted to do a promotion of a specific product or service that you knew would be well received by a particular group of existing clients.
Could you send a message to ONLY that group?
That’s what tagging does. Very powerful is targeted marketing.
EG: ‘District32’ is a tag I use for all people I know that are in District32 Networking.
I also have the tag ‘District32 Rockingham’ for members in Rockingham.
I also use the tag ‘Smarter Websites Newsletter’ for those subscribed to that newsletter, and the tag ‘Smart Email Newsletter’ for my Smart Email list.
Can you see how having tags sorted, and assigned to each contact means you can do very specific marketing to ‘groups’.
How can you send a message to a specific group if there are people in that group where the message is not valid? That’s not right.
So, help yourself, and your contacts get more relative info from you, and get far better results.
Here are some other ‘tag’ ideas:
- Service Type (what they bought)
- Service 1
- Service 2
- District32 Rockingham
- State by state listed
- Area useful? (do not overdo tagging)
1) Think of the peeps you meet
2) Decide on your tags
3) Add them to your CRM and tag away
** Damn, have you got a CRM (client relationship management)?
If not, we should chat >