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Make Your Subject Lines Interesting

The main thing that determines whether or not a subscriber opens your email is the subject line. This makes it an important little phrase and worth spending more than 10 seconds on deciding what it says.

That subject line will determine whether or not your email content gets read, your link gets clicked and ultimately if they will buy what you’re offering or get the value you’re trying to deliver via blog post or other means.

How To Create Interesting Subject Lines:

The best way to write good subject lines is to stick to these ideas.

1) Create curiosity
2) Fear of missing out (scarcity)
3) Touch on a pain point
4) Personal
5) Be straight forward

You can test out emoji’s if your software allows it to see if that improves open rates. It has been shown that including emoji’s may increase your open rate by up to 45%.

Some good keywords to include in your subject lines include:

  • Announcing
  •  Now
  • At Last
  •  Amazing
  •  Breakthrough
  •  How to
  •  Who
  •  Free
  • What

Smart Actions:

1) When writing emails have a think about the type of subject line you’ll write considering the ideas above which help immensely with open rates.

2) See if you can add emoji’s to your subject lines

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Passionate with serial ‘hobbiest’ tendencies. Love WordPress & software 'toys'. Raving 70's Jap Bike collector. By day we convert dead dormant websites into profitable sites, hence ‘Smarter Websites’ - making them 'work', one at a time if necessary. On target for world domination, albeit our part of the world...

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