Make emails mobile-friendly

Are you aware that a significant number of your subscribers might be struggling to read your emails if they’re not mobile-friendly?

When an email isn’t optimized for mobile, it doesn’t adjust its layout to be narrower and longer for easy reading on smaller screens. Instead, it merely minimizes everything, including the text!

Naturally, this makes it quite challenging for your subscribers to enjoy your engaging emails.

Unread or inadequate engagement with your emails can lower your deliverability success rate and likewise affect your sales.

Therefore, it’s vital to ensure that your email provider supports mobile-friendly features.

Smart Actions:

  1. Test out your emails by sending one to yourself
  2. Pull it up on your mobile phone
  3. Evaluate its readability and font size – is it comfortable to read?
  4. If it fails your inspection, look into your email marketing platform’s settings
  5. If making your emails mobile responsive isn’t possible, consider switching to a different autoresponder!

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Peter B Butler

Peter B Butler

Passionate with serial ‘hobbiest’ tendencies. Love WordPress & software 'toys'. Raving 70's Jap Bike collector. By day we convert dead dormant websites into profitable sites, hence ‘Smarter Websites’ - making them 'work', one at a time if necessary. On target for world domination, albeit our part of the world...

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