When you plan your content you need to write about things relevant to your audience.
You don’t want to be constantly selling in every communication. It’s like slapping them in the face with sales. People will soon get sick of that and not know, like or trust you.
Instead, write about relevant topics to your audience that relate to what you have on offer in your business.
An example would be, if you sell an app that teaches you how to speak different languages, a related topic to write about would be travel. Most people who want to learn a language want to travel to the country that speaks it.
This is especially useful when you are planning your social media content and your stories to talk about in your email marketing.
1) Come up with 3 to 5 relevant topics you can use in your marketing and social media content
2) Use them to keep your community interested and keep them coming back to you for fun and or useful information
See my ‘categories’ for relevant topics at the top of this page
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