Be a Storyteller
When you write content, the key to success is to engage your audience.
Keep them interested enough to read the whole email so they can get to the part where you want them to take action and they actually want to.
The way people stay engaged is through stories. So how do you write stories in your emails you may ask. What kinds of stories.
You can tell stories about your customers’ success via a case study or testimonial. They could even be from your customer.
Share your mission and what your hopes are for how your company is going to change people and businesses. What makes you different.
Tell stories about you. They don’t always have to be about your product or service.
Stories telling why you are offering something special is another great option.
1) List the types of stories you’d like to tell
2) Plan the subject and type of stories in a list
3) Start writing your stories
Tell me your story ??