If you want to connect with your potential customers, it’s really important that you get to know them. This is called creating a ‘customer avatar’. The best way to do this is to picture in your mind as if you are talking to just one person. That person, being the […]

Now you have set up all your social platforms, and decided on which ones to primarily ‘drive’, are they fully optimised? Not having them fully optimised is like getting a 6 out of 10 score for your efforts, to win the game of ‘social’ you need to be getting 10 […]

There are so many different social media platforms to choose from. It can be a little overwhelming. You may not have time to focus on every different platform there is. Even though it may be better for your business to be all over every platform, not doing it well might […]

Personally I recommend ‘driving’ 2 to 4 main social platforms. We still recommend setting up all the platforms that suit your business or industry but focus on leveraging your branding awareness and prospect and client engagement using 2 main platforms. There’s probably 3 or 4 you can use but likely […]

First, you need to understand what businesses use social media. As in the previous post, we know this is not a platform to sell on. It is, however, a platform to build a tribe of loyal fans, add value, increase brand awareness and to let people know how your business […]

LinkedIn Profile Optimisation is the simplest thing on the planet to do. You just need to know what to focus on. Follow this 7 Tips ‘paint by numbers guide’ and you will have an optimised profile. https://www.smarterwebsites.com.au/social-media-marketing/become-an-all-star-on-linkedin/ Most people don’t realise, LinkedIn is a Search Engine, much like Google itself. […]

Social is NOT a place to sell, but a place to educate. Thing is everyone wants to buy, but no-one wants to be sold to… So educate, inform, share your knowledge and wisdom. And people will naturally want to know more. A good salesperson views themselves as a consultant, not […]

Don’t just always ‘send stuff out’. Even if it is valuable and helpful tips and tricks the other part of the equation is the relationship. Social media is a two-way conversation. Your comments on other people’s posts are as important as the conversations you start. Engage in the conversations of […]

Do all businesses need to be on social media? If you’re already attracting new business through other means, then why would you even bother with social media? Right? If your potentials clients are on social media, then yes, you should be there, it’s that simple. Here’s why social media is […]