There are several ways to do a video on Facebook. 1) Facebook Live 2) Premiere 3) Pre-Recorded Video There are different pros and cons to each. Facebook Live: This type of video has the highest engagement. You need to be pretty comfortable with being on screen as its live unless of course, your video is […]

A great way to build your authority and attract potential clients is to add value where they are hanging out. An easy place to find them is in groups on Facebook and LinkedIn. Make sure you read the rules of the groups. Some don’t allow self-promotion, but there is usually a time for people to […]

When it comes to people on Facebook, imagine this … They are sitting on a train and mindlessly scrolling through their Facebook feed until something catches their attention. What catches their attention? … The image. So the image is 70% of what attracts people to your content. So make sure you spend time getting something […]

Most social media posts don’t have an expiry date. They’re what we call ‘evergreen’. So, your post can be as valid today as it was 3 months ago and will still be valid 6 months from now when people discover it. Yes, some posts will be seasonal or time-based, but I’m talking about most of […]

When you are trying to fit all the business activities into your life, sometimes it’s just tough to get everything we need to. With this in mind, have you ever considered using a social media scheduling platform? Save a whole bunch of time. Here are some reasons why. 1) If you create a piece of […]

The answer to this question has changed a lot over time. Social media algorithm changes have changed the answer to this question as well. The easy answer is as often as you can create quality content and post it consistently. So if, for you, that means once a fortnight, do that. Different social media platforms […]

Online Reviews are the most powerful way to build trust and help potential clients make the decision to work with you. But what happens when someone leaves you a negative review? There’s not much you can do when it comes to getting it removed. The best way to handle a negative review on social media […]

The more ‘friends’ or connections you have, the more buzz you’ll generate. BUT this is not a vanity competition, as in, the more friends or connections the better. No, this is about building connections that will strengthen your business. You want quality connections and ‘friends’. Some people when they get started to believe they have […]

Once you’ve got all your social media platforms set up, it’s time to create a social media content plan. This will guide you through the content creation process and give you a guide so you know what to post and when. What type of content do you want to share with your growing tribe of […]

When people are making a decision about what business to learn from, they are not just dealing with a business. They are building a connection with other people. With this in mind, it’s great to share some personal stuff on your business social media. I don’t mean photos of your breakfast or anything silly like […]