The more ‘friends’ or connections you have, the more buzz you’ll generate. BUT this is not a vanity competition, as in, the more friends or connections the better. No, this is about building connections that will strengthen your business. You want quality connections and ‘friends’. Some people when they get started to believe they have […]

Once you’ve got all your social media platforms set up, it’s time to create a social media content plan. This will guide you through the content creation process and give you a guide so you know what to post and when. What type of content do you want to share with your growing tribe of […]

When people are making a decision about what business to learn from, they are not just dealing with a business. They are building a connection with other people. With this in mind, it’s great to share some personal stuff on your business social media. I don’t mean photos of your breakfast or anything silly like […]

If you want to connect with your potential customers, it’s really important that you get to know them. This is called creating a ‘customer avatar’. The best way to do this is to picture in your mind as if you are talking to just one person. That person, being the ideal customer you want to […]

Now you have set up all your social platforms, and decided on which ones to primarily ‘drive’, are they fully optimised? Not having them fully optimised is like getting a 6 out of 10 score for your efforts, to win the game of ‘social’ you need to be getting 10 out of 10. We’ve seen […]

There are so many different social media platforms to choose from. It can be a little overwhelming. You may not have time to focus on every different platform there is. Even though it may be better for your business to be all over every platform, not doing it well might not be the best look […]

Personally I recommend ‘driving’ 2 to 4 main social platforms. We still recommend setting up all the platforms that suit your business or industry but focus on leveraging your branding awareness and prospect and client engagement using 2 main platforms. There’s probably 3 or 4 you can use but likely 2 more frequently. There are […]

First, you need to understand what businesses use social media. As in the previous post, we know this is not a platform to sell on. It is, however, a platform to build a tribe of loyal fans, add value, increase brand awareness and to let people know how your business can help them reach their […]

LinkedIn Profile Optimisation is the simplest thing on the planet to do. You just need to know what to focus on. Follow this 7 Tips ‘paint by numbers guide’ and you will have an optimised profile. https://www.smarterwebsites.com.au/social-media-marketing/become-an-all-star-on-linkedin/ Most people don’t realise, LinkedIn is a Search Engine, much like Google itself. Do you want to be […]

Social is NOT a place to sell, but a place to educate. Thing is everyone wants to buy, but no-one wants to be sold to… So educate, inform, share your knowledge and wisdom. And people will naturally want to know more. A good salesperson views themselves as a consultant, not a salesperson, so when a […]