How Often Should You Post?
The answer to this question has changed a lot over time. Social media algorithm changes have changed the answer to this question as well.
The easy answer is as often as you can create quality content and post it consistently. So if, for you, that means once a fortnight, do that.
Different social media platforms need different posting frequencies. See below for the recommended posting schedule for the major social media platforms.
Facebook Business Page – 1 time per day
Twitter – 15 times per day
Linkedin – 1 time per day
Instagram – 1 time per day
Pinterest – 10 times per day
You only need to post on the platforms that are relevant to your business.
If these amounts seem overwhelming, start smaller. When you post consistently, increase your frequency.
1) Note down what social media platforms you are using
2) Note down the optimum posting frequency for your social media accounts
3) Work out how many you can manage consistently
4) Start there and build up when you are comfortable
We do have an Evergreen Social Media Program that helps business owners get a real handle on this.