Now, let’s talk about ‘bundling’.
You probably do this, without even realising, and chances are you’re not telling the world about it or making people realise the full value you provide.
The short story is this, you provide the ‘thing‘, plus you might do calls about that ‘thing‘, plus you might handle X amount of emails with that ‘thing‘.
Then you package it along with other ‘bling’ coz it makes sense to do that, and sometimes you’ve thrown in the other ‘widget’ coz it helped out one client big time.
Then when you think about it more, you have on occasion added that other ‘watchamacallit‘ coz it wasn’t that hard to add in, and you know they were rapt so most other folks will be too.
That’s a ripper ‘bundle’ you just created.
This is all about high perceived value and telling the story about that value.
It’s you with your productised ‘thing‘, and presented in such a way as a bundled package that shows massive value.
Go forth and bundle…
1) List ALL you do in one of your packages, services or ‘products’
2) List ALL the details, so many peeps when doing this give excuses for not listing ‘everything’
(eg: email support, phone support, follow up consultation, etc
Want to talk?