7 Optimisation Checks For Your YouTube Channel Videos

Let’s upgrade your YouTube game! No more settling for mediocre results when you can get the full 10 out of 10 for your efforts each time you upload a video. For just that, here are 7 crucial checks:

  1. Include your website link in the description area (everyone should know your website, right?).
  2. Make sure to add a text description using the video’s transcription.
  3. Highlight the key points in a summary, making sure it’s placed before the ‘read more’ tab.
  4. Don’t forget to use the right targeted ‘tags’ or keywords.
  5. Apply a high-resolution thumbnail.
  6. Include an ‘End Screen’ or at the very least, a ‘Call to Action’ prompt.
  7. Share your content across various social media platforms.

Now, let’s delve into the nitty-gritty:

  • For the text description, consider using a transcription of your video. You can either use YouTube’s file or otter.ai to transcribe your video in just a few minutes, and it’s absolutely free. Be sure to check for accuracy in your transcript, especially considering how accents can sometimes throw things off.
  • Start compiling your website’s core keywords into what I like to call a ‘tag’ bank. If you’ve had keyword research done, your web person should be able to assist you with this. This ‘tag’ bank will be your go-to when uploading videos to ensure they rank for the right keywords.
  • Remember, you shot that video with a purpose. Whether it’s to share information, educate, or establish your expertise, the ultimate aim is to provide value. That’s the core of content marketing. So, what’s the next step for viewers who need your help? Your video should guide them with a clear call-to-action. This could be as simple as an ‘end screen’ with a call-to-action, or you can utilize YouTube’s built-in ‘Info Cards’. Check out this helpful tutorial for more.

To wrap up, whether you already have videos or not, these tips are sure to come in handy. If you’re new to the video scene.

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Peter B Butler

Peter B Butler

Passionate with serial ‘hobbiest’ tendencies. Love WordPress & software 'toys'. Raving 70's Jap Bike collector. By day we convert dead dormant websites into profitable sites, hence ‘Smarter Websites’ - making them 'work', one at a time if necessary. On target for world domination, albeit our part of the world...

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