A good way to go viral is with competitions and giveaways. These get people hooked in to winning something and are highly shared and engaged with.

It’s important to make sure the competition you come up with doesn’t go against the terms of service of any of the social media platforms you use.

You can’t ask people to like a page or tag, someone, as a way to enter anymore.

Types of competitions and giveaways could include:

• Comment to win
• Share or retweet to enter
• Photo caption contest
• Best comment competition
•  Play to win game
• Vote to win

Decide on what you want as your goal:

• grow your social media following and business awareness
• collect leads

Smart Actions:

1) Get familiar with promotion rules on your chosen platform

2) Decide on your social media goal

3) Develop your creatives

4) Launch and measure your activity

Link to Instagram Promotion Guidelines – https://help.instagram.com/179379842258600

Link to Facebook’s Promotion Guidelines – https://www.facebook.com/policies/pages_groups_events/