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The Most Powerful Business Tool Ever!

The Most Powerful Business Tool Ever! USP or POD? What are all these letters about and what has this got to do with my business? They are acronyms for the most important tool you will ever find for giving your business a powerful statement that will impact your customers in a very decisive way. Some …

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Direct Response Marketing for Real Estate Agents

For the first time real esate agents might move away from the “Free Appraisal” offer as a means of marketing. If you apply the concept of ‘monkey see, monkey do’ then the real estate industry has to be the leader of all industries. The variations on the “Free Appraisal” model are far and few between …

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Business Building 101

This is the fundamental business building premise but it still needs to be mentioned. So many people get caught up in a lot of “Business Building Activities” and forget this one simple principle. There are only three ways to grow your business: 1. get more new clients 2. get your existing clients to come back …

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Are You Going To Commit Yellow Pages Advertising Suicide This Year?

I’ve just finished working through the huge stack of Yellow pages Critiques that came in from those savvy salon owners who invested in “Salon Yellow Pages Advertising Secrets” and got their bonus critique. I think for most salon owners the critique they got was a mix of pleasure and pain. The painful bit was the …

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The Family

So Many Sites

well, what a nightmare

A “Barbarian” or “Brazilian”

You know how some days you’re just a bit flat? Your not on top of the world but you’re OK… but then something happens and you realize that you really did need a ‘pick me up’. There’s gotta be nothing better than a really deep bellied laugh to lift the spirits and change your outlook …

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A slightly fragmented auto biography of Peter Butler.

A slightly fragmented auto biography of Peter Butler. Peter’s passionate about being passionate… in everything he turns his hand to. Why not throw yourself at it and do the best you damn well can? Why do think he has the email signature… “… and whatever you do, do it heartily…” It’s a life motto that Peter lives …

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