Blog Posts
Are the leads that you’re harvesting “qualified”, or anywhere near the mark of the “Ideal Client” for you?
Sorry about the “Post” blunder on Monday. I stuffed up. I needed to narrow the niche that I’m marketing too so I was refining my lead generation “Funnel” on my site. Trouble is I forgot that the auto update was turned “On” so the edit that I did went out...
Attention: Self Employed Professionals Post
Attention: Self Employed Professionals & Small Business Owners! Are You Attracting Enough New Clients? We professionals and small business owners have 3 things in common... The need for a steady stream of fresh leads and new clients. We love referrals. We love qualified leads. (That’s why we love referrals) Hi,...
New Client Site Goes Live
Our newest and pleased client's site has just gone live. Ivor's business Perth Software has been in operation since 1985 so he's no newbie. Ivor has had 6 website rebuilds in that time, not a happy chappyat times with his website people. Actually, truth be told, it was going downhill...
New Dynamic Headlines In Your Posts
Feedburner is the service that posts out your web content on Auto Pilot, very sexy. But... it had a limitation! Until earlier this week, if people subscribed to your blog via the Feedburner (NewsLetter Signup) email service, all the subject lines of your emails would be static, containing either the...
Who Wants Their Website To Soar Up The Google Charts?
Who Wants Their Website To Soar Up The Google Charts? More traffic, more people, more status, more money, better positioning... Who wants to be known as the "GURU" or the "BEST" and stand out from the crowd? It's just like being in the "A" group at school. Everyone wants to...
A Quick Update… You’re Now On WordPress 2.8…
Just a quick update to my WordPress "Smarter Website" Clients... Our Fanatical and even bordering on Obsessive Service has now updated you to the new sexier WordPress 2.8 Version. No, you don't have to do a thing because that's what we do. What's new? Mostly the "widgets" area actually. It's...
Facebook Name Grab This Weekend
Get YOUR NAMED Facebook account this Saturday Lunch (for Aussie’s) Up until now your Facebook profile link was just random characters like this http://www.facebook.com/profile.php?id=703908113 That’s memorable… not! For the savvy people you could use the ‘profile to’ application which would look like this which is certainly a lot sexier. (Especially...
Why are WordPress sites more powerful than ordinary websites?
Why do search engine easily index WordPress websites and blogs while other websites struggle to get indexed? Why do WordPress sites attract more traffic than ordinary websites? The answer is the WordPress’s ability to PING. It’s not just a geeky term. It’s a lot more powerful tool and process than...
Peter Butler on “Imagine the Stress… being # 7 Web Developer!!!”
Imagine the Stress... being # 7 Web Developer!!! Yup, that means 7 rebuilds on Ivor's website. It seems we have a knack for getting websites right the first time round... and we've had this comment a lot... Why? Marketing focus first followed by design. It's all about getting leads and...
Be Sociable with WordPress Social Media Marketing!
There’s a lot of ways you can leverage off social media marketing to build your business and increase traffic to your website. Social media marketing is a form of viral marketing – which is effectively getting others to share your message with the world, mostly using the social media networks....
WordPress Rules!
WordPress rules! For the average punter to be able to build a solid business and be able to manage their own website themselves and update as they need to do you really can’t go past WordPress.
The issue is too many ideas and not enough time.
I’m sure you’re the same, with that entrepreneurial spirit there is never a shortage of ideas or opportunities, our problem is we only have one life to try and fit it all in. I’ve just come from a great mastermind session this morning. A colleague who has become a good...
Dumb Marketing and Smart Lead Generation!
Last week I raved about how much money business owners are throwing away on dumb cinema ads. Here’s a classic dumb ad you’ve probably seen on TV already. The heartburn advert! Opens with a guy shovelling into a wheelbarrow, then goes to him clutching his chest with a face shot...
Lead Generation with the Free Report Model
Saw the new Jim Carey movie “Yes Man” with my teenage son a couple of weeks back. I wasn’t a Jim Carey fan at all until I saw him in an interview with Oprah a couple of years ago. In fact I was what I would call a ‘non’ fan...
What! You Didn’t Read My Money Making Small Business Lead Generating Stuff!
Yippee! I got the loan! Friday nights with good friends and a good wine is a great way to end a busy week. And as you do with like minded entrepreneurial friends we were bouncing around our “take over the world ideas, million dollar breakthroughs and...
Testimonials That Actually Make You Money
Last week I raved about “What others say about you is ‘infinitely more believable’ than what you say”. I also challenged those who already use testimonials that there is a powerful way to get them and use them and the lame way. What should your testimonials say? How to double...