Remember, our web visitors might be interested in what we say or sell but maybe they’re not ready right now! And if we don’t get their contact details how can we continue to market to them so when they are ready we’ve hedged our bets and set the scene that they will use us?
Most people think “Oh, they’ll remember us.” Yeah well, good luck with that!
That’s called “hope” and hope is not a strategy.
We all need very clear and defined strategies to build our business. Hey, we’ve busted our gut to get where we are so hoping someone will remember us is not a savvy way to build your business.
Anyone who has spoken to me, seen me talk or is a client knows this is my prime passion – developing lead generating and relationship building machines.
I love testing and trying new ways to convert web browsers into leads, prospects and clients.
If we can make our websites really “work” for us then by the time we actually talk to a lead or prospet we don’t even have to try and do a “sell”. We have already established rapport with them so the trust factor is high because we have started that relationship journey with them.
Closest thing I can compare it to is a solid referral from a good friend or even family.
How easy are these people to do business with? Easy as, simply because the trust factor is at its highest.
Anyway, back to the testing and trying.
I STUFFED UP!
All my clients have an opt in button on their website. Their “call to action” if you like. A solid way to build your business, the more people you “talk” to the more you will convert into paying clients.
Here’s the stuff up. I didn’t make the opt in buttons with a hover function. That means that when people move their mouse over the button it changes colour or shade. It’s good web etiquette to make your clickable buttons with a hover image, it’s just “good web manners”. For some people it can even be a sub-concious action – “hover image – click”. Plus there’s so much to read on websites and buttons, info overload.
For those Smarter Websites clients who got short changed on this feature just make a comment below and we’ll get the button “hover” image created and loaded into your site ASAP. It really will improve your conversions.
Not sure how I missed it but make a comment NOW! I’ll get a notification of that so we’ll get cracking straight away for you.