Digital Marketing: The Small Business Owner’s Guide to Getting Noticed Online

Why Your Business Needs a Great Website and a Smart Plan

Hey there, business owners! I’m Marc Skarda. Let’s cut through the online noise and get straight to the point—you need a solid online presence, and I’m here to show you how. It’s not rocket science, it’s just smart business in a world where everyone Googles everything.

Start with a Plan

Building a business without a plan is like taking a road trip without a map. You could end up anywhere. That’s why we kick things off with clear goals. Want more people calling your business? Want to sell more products online? Great, let’s set those targets and hit them together.

Action Step: What’s your big goal? Write it down, and we’ll make a plan to get you there.

Know Your Turf

A solid online game is like having the home-field advantage. Who are you talking to, and where do they hang out online? It’s like picking the best spot to open your shop. Find out where your customers are, and we’ll make sure they find you there.

Action Step: Let’s figure out where your customers are online and how we can reach them.

Your Website is Your Online HQ

Think of your website as your shop window—always open and ready for business. Good SEO is your sign that draws people in. We’ll make sure when your customers take a look, they find exactly what they’re looking for and stick around for more.

Action Step: Let’s take a look at your website together. We’ll make sure it’s working hard for you.

Attract Customers Naturally

You want people to come to you, right? That’s what inbound marketing is all about. Every article, every post you share is like a friendly wave inviting people over. It’s about showing up in their world so they’ll step into yours.

Action Step: Want to draw in more customers? Get in touch, and let’s chat about getting your message out there.

Work Together for the Win

The best plays come from great teamwork. Keeping in step with your digital team makes sure your online stuff gels with what your business is doing. Think of it as huddling up to make sure everyone knows the game plan.

Action Step: Let’s catch up regularly to keep things moving in the right direction.

Celebrate the Wins

This is where things get fun. When you stick to the plan, you start seeing results. More visits to your website, more calls, more sales—it’s all about watching your hard work pay off. And when something’s not working? We change it up. That’s how you keep winning.

Action Step: Let’s keep track of what’s working so we can do more of that.

Wrapping Up: Let’s Make Some Noise

It’s time to get your business out there and in front of the right people. With a clear plan, a killer website, and a way to draw in those customers, you’re all set. And the best part? You don’t have to go at it alone.

Ready to get your business buzzing online? Let’s talk and make it happen.

Grab a spot on my calendar, and we’ll get down to business.

Catch you soon,

Marc A Skarda on behalf of Peter B Butler

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