Top 7 LinkedIn Optimisation Tips
All-Star LinkedIn Users Are 40 Times More Likely to Get Contacted!
** If checking your profile on a mobile device, go top left, ‘view profile’.
LinkedIn Profile Photo: (1)
Make sure your photo is current. Using a profile photo from 20 years ago might make you look good online, BUT you need to get real, or you’ll shock people when you meet in person ?
LinkedIn Headline: (2)
Optimise your ‘Headline’: Your ‘headline’ is just under your profile image, and name.
Use keywords related to your industry, but not industry jargon.
Having ‘Managing Director at Company Name’ does NOT help you be found when someone is searching for an industry expert in your field.
LinkedIn is a ‘search engine’, a big database of information, just like Google is. If someone searched for ‘recruitment’ and that’s your specialty, wouldn’t you like to be on page 1 in the search results?
Also, make it ‘attention grabbing’.
Make it count, and talking of count, you have a 120 character limit.
LinkedIn Contact Info: (3)
** This is only displayed on a desktop but DO check when on your PC! What does the world see?
Make it easy for people to get in touch. Are you easy to get hold of?
MOST people are not. It’s not a good reflection, and you might not get contacted! Wonder why?
Is your email listed? Is your best contact number listed? Is your website listed?
About: (4) (Summary)
This is an opportunity to have a snappy prompt to read more about your genius or core strength!
Be mindful of the ‘read more’ cut off point.
News papers have headlines. Why? To get the story read, so start strong, so they click the ‘read more’ to your start the engagement journey with you.
Add Profile Section: (5)
Add as much information to each of the ‘Section’ options as you can.
Even if this is unrelated to your current role, or expertise, nowadays this adds to your breadth of knowledge and is well accepted. Don’t sell yourself short.
Education: This is BIG!
Even your primary school! When you do add your school, LinkedIn will then ‘suggest’ people to connect to those with similar information. A great way to increase your circle of influence of possible known connections.
We’ve had members then be connected with people from their distant past, who have then done business with them. It’s the people do business with people they know, like and trust.
LinkedIn Public Profile Link: (6)
Top right on your profile is the link to ‘Edit your custom URL’. Personalize the URL for your profile.
If your name is already taken, consider using ‘the’ as a prefix.
LinkedIn Connections: (7)
Build up your connections. Your ‘policy’ on this is your choosing.
‘Policy’ meaning: You can connect with people you either know, or know of, or go hard and connect with specific people with the intent to perhaps target them. Your choice.
But be mindful when getting connection requests yourself, are they connecting with the intent to ‘sell’ to you?
Spend 10 minutes a day building up your network. Go to ‘My Network’ in the top menu.
Remember, only those your connected with will see your LinkedIn post content, so increase your ‘circle of influence’.
Here's 2 supporting videos walk-throughs to help with your LinkedIn Optimisation:
Want to know know more about tweaking your headline?
Want to check on how many people are using or ranking for certain search terms?
Watch the video below!