Blog Posts
Is Your Website a Digital Jenga Tower Waiting to Collapse?
Here’s something most people don’t realise when they’re shopping around for a website: The platform your site’s built on matters more than what it looks like. I’ve seen $20,000 websites collapse under their own weight because they were built with the wrong tech. And I’ve seen $2,000 websites punch way...
The “Free” CRM That Could Bleed Your Business Dry (He Thought It Was $0/Month — Next Thing He’s Paying $1,279.00)
The CRM Landscape is a Mess. There are dozens of options out there. Maybe hundreds. And at a glance, they all look the same. They promise to help you grow. Automate. Convert. Save time. But in reality, most of them are built to lock you in and slowly crank up...
The Ugly Truth About SEO: Why Page 2 Is the Same as Nowhere (And How to Finally Fix It)
Let’s get one thing straight: If your website’s not showing up in the top 5 Google results — you’re almost invisible. That’s not an opinion. It’s not an exaggeration. It’s a cold, hard fact. And it’s one that’s costing you clicks, leads, and clients every single day. You’ve spent months...
Why Your Website Alone Won’t Work: The 3-Part System That Actually Drives Sales
Let me ask you something: Is your website pulling its weight — or is it just sitting there looking pretty? Because the truth is, even the slickest website in the world won’t drive results on its own. If you’re not pairing it with the right support systems behind the scenes,...
The Clear-Cut Blueprint to Turning Confusing Data into a Profit-Powered Engine
So, you’ve hired a digital marketing agency that promised skyrocketing leads and conversions — that’s great! But months have passed, and you're still in the dark about where your money is going or how your campaigns are performing. You’re not alone. According to a study by the Association of National...
This New Approach to SEO Consistently Drives More Traffic, Gets You Better Leads, and Boosts Sales—Without Breaking the Bank
You’ve likely heard stories of businesses doubling their sales by ranking higher in search engines, leaving you wondering, “Why isn’t my business getting those clicks and clients too?” Search Engine Optimisation (SEO) has changed. Many of the SEO tactics still in use today were developed 20 years ago, before the...
How Effective Website Design Can Transform Your Website into a Silent Salesperson
The allure of a visually stunning website is undeniable, but a beautiful website that fails to engage its users could be the very thing that brings your business down. Discover how the “eight-second rule” and the “MECLABS® Micro-Yes Methodology” can make your website convert more visitors into buyers Imagine walking...
Losing Referral Partners? It’s Not Them, It’s You (and Here’s 7 Tactics to Fix it)
We’re all flat out, aren’t we? Emails piling up, deadlines looming, PITA clients spam calling you until your battery dies. So when a referral comes through, it’s tempting to… A) Let it sit in your inbox for a week B) Focus on the referral itself and think, “I’ll thank the...
4 Underrated Ways a CRM Can Grow Your Business
While there’s a 30% chance you’ll lose a lead if you don’t follow up in the first 5 minutes, “following up” doesn’t have to mean a sales or discovery call. Making even a small connection — like getting them to subscribe to your e-mail newsletter — is better than letting...
Digital Marketing: The Small Business Owner’s Guide to Getting Noticed Online
Why Your Business Needs a Great Website and a Smart Plan Hey there, business owners! I'm Marc Skarda. Let’s cut through the online noise and get straight to the point—you need a solid online presence, and I'm here to show you how. It's not rocket science, it's just smart business...
Meeting Google and Yahoo’s Email Sender Requirements in 2024
From February 2024 onwards, Google and Yahoo are making it necessary for email senders to use email authentication, and there are also some important policy changes related to consent and engagement. If senders don't follow these rules, their emails might be delayed, blocked, or marked as spam. Even though this might feel like...
MS-Exchange
We recommend businesses seriously consider switching over to Microsoft Office 365 Exchange for emails, rather than domain hosted emails. Email technology has evolved. The common model was to run the emails through the hosting. The better model is to use Office 365 through Microsoft. Your email is still @yourbusinessname -...
Ready Reckoner Presentation
Ready to make this year count? Say goodbye to New Year's Resolutions and hello to accountability made easy with this inspirational session. With all the mentoring, business coaching, master-minding, you pick up some gems right? Those nuggets that stick with you, and help you get through. Join me (systems freak...
The Facts on the .au Domain Release
The facts on the .au domain release. No doubt you've been getting emails promoting buying your .au domain iteration if you have the .com.au domain Should you buy it? Only if you think someone might buy it and there might be conflict, or maybe compete with you or cause confusion...
How BIG Is Your Footprint? As interviewed by John Denton
https://youtu.be/LLgnltdDTPw How BIG Is Your Digital Footprint? Do you have prime keywords on Page 1 in Google? Find out how the world, and Google views your business online. Does Google even know you exist? Get some cool tools, learn some new tricks, and find out how Google thinks and...
