Blog Posts
The Clear-Cut Blueprint to Turning Confusing Data into a Profit-Powered Engine
So, you’ve hired a digital marketing agency that promised skyrocketing leads and conversions — that’s great! But months have passed, and you're still in the dark about where your money is going or how your campaigns are performing. You’re not alone. According to a study by the Association of National...
This New Approach to SEO Consistently Drives More Traffic, Gets You Better Leads, and Boosts Sales—Without Breaking the Bank
You’ve likely heard stories of businesses doubling their sales by ranking higher in search engines, leaving you wondering, “Why isn’t my business getting those clicks and clients too?” Search Engine Optimisation (SEO) has changed. Many of the SEO tactics still in use today were developed 20 years ago, before the...
How Effective Website Design Can Transform Your Website into a Silent Salesperson
The allure of a visually stunning website is undeniable, but a beautiful website that fails to engage its users could be the very thing that brings your business down. Discover how the “eight-second rule” and the “MECLABS® Micro-Yes Methodology” can make your website convert more visitors into buyers Imagine walking...
Losing Referral Partners? It’s Not Them, It’s You (and Here’s 7 Tactics to Fix it)
We’re all flat out, aren’t we? Emails piling up, deadlines looming, PITA clients spam calling you until your battery dies. So when a referral comes through, it’s tempting to… A) Let it sit in your inbox for a week B) Focus on the referral itself and think, “I’ll thank the...
4 Underrated Ways a CRM Can Grow Your Business
While there’s a 30% chance you’ll lose a lead if you don’t follow up in the first 5 minutes, “following up” doesn’t have to mean a sales or discovery call. Making even a small connection — like getting them to subscribe to your e-mail newsletter — is better than letting...
Digital Marketing: The Small Business Owner’s Guide to Getting Noticed Online
Why Your Business Needs a Great Website and a Smart Plan Hey there, business owners! I'm Marc Skarda. Let’s cut through the online noise and get straight to the point—you need a solid online presence, and I'm here to show you how. It's not rocket science, it's just smart business...
Meeting Google and Yahoo’s Email Sender Requirements in 2024
From February 2024 onwards, Google and Yahoo are making it necessary for email senders to use email authentication, and there are also some important policy changes related to consent and engagement. If senders don't follow these rules, their emails might be delayed, blocked, or marked as spam. Even though this might feel like...
MS-Exchange
We recommend businesses seriously consider switching over to Microsoft Office 365 Exchange for emails, rather than domain hosted emails. Email technology has evolved. The common model was to run the emails through the hosting. The better model is to use Office 365 through Microsoft. Your email is still @yourbusinessname -...
Ready Reckoner Presentation
Ready to make this year count? Say goodbye to New Year's Resolutions and hello to accountability made easy with this inspirational session. With all the mentoring, business coaching, master-minding, you pick up some gems right? Those nuggets that stick with you, and help you get through. Join me (systems freak...
The Facts on the .au Domain Release
The facts on the .au domain release. No doubt you've been getting emails promoting buying your .au domain iteration if you have the .com.au domain Should you buy it? Only if you think someone might buy it and there might be conflict, or maybe compete with you or cause confusion...
How BIG Is Your Footprint? As interviewed by John Denton
https://youtu.be/LLgnltdDTPw How BIG Is Your Digital Footprint? Do you have prime keywords on Page 1 in Google? Find out how the world, and Google views your business online. Does Google even know you exist? Get some cool tools, learn some new tricks, and find out how Google thinks and...
POP3 VS IMAP Email Format
So here's the thing, whether you receive your emails using the POP3 or IMAP format is up to you. It's an 'user end' setting and nothing to do with how the email is setup on the hosting/server end. The primary difference is this - - POP3 downloads the emails from...
How To Create a Solid Strategic Marketing Plan System
Staying on track with a marketing plan can be quite a challenge if you aren't organized or systematic. In this guide, we'll walk you through how to develop a structured system using a platform I find quite helpful, Trello. I use Trello, a robust yet straightforward board-style project management tool...
Become an Expert Connector…
Most people when they arrive at a networking event, gravitate to people they already know. It's human nature, easier to stay in our comfort zone right? You need to push yourself, especially if it doesn't come naturally, to talk to different people that you wouldn't normally. No use gravitating to...
Mobile Responsive Checks
Is your website mobile-friendly? Does it swiftly load on various mobile devices? Does it function smoothly across different devices? Is transacting with you a hassle-free process? Is reaching out to you easy? Typically, we find a handful of issues that could be hindering your conversion rates. What do we mean...
Exposing the ‘Myth’ with Keywords in Domains!
Will having a keywords in my domain name help me rank better in Google? No is the short answer. It will not help one iota. It did years ago, but the days of keywords in domains helping your website to rank better are long gone. We're talking about at least...