Sticky Post
There are more mobile devices on the planet than there are humans, go figure! Mobile devices are all the rage – from iPhones, iPads, Androids, Smart Phones and Tablets all showing different views of YOUR website! So how is this affecting your online presence, how does your website stack up? Is it costing you business? […]
When you price a project you take into account the time you will spend on the project and any costs involved. That’s how you’re able to price the project right? But what happens when the boundaries aren’t clear… when the end of the project is not certain? Serious scope creep […]
An important part of attracting new clients to your business is allowing them the chance to get to know the person behind the business and build trust and connection. A perfect way to facilitate that is to tell your story. This comes from the heart. Talk about what made you […]
My fave subject. It used to be that I’d hang out for Saturday mornings in the office alone so I could check out all the software toys and tools I’d noticed through the week in emails or social posts or adverts. I also suffer serious FOMO (fear of missing out) […]
When you write content, the key to success is to engage your audience. Keep them interested enough to read the whole email so they can get to the part where you want them to take action and they actually want to. The way people stay engaged is through stories. So […]
In this video, I share how I use Trello in managing our marketing. But it can be used for managing your team, using it as a CRM (client relationship management) tool, even as a managing a recruitment process or just simple to-do lists. You can create multiple Trello Boards and […]
Reviews are one of the most important things to help get people over the line when it comes to doing business with you. You see, you can say anything you want about yourself. But what others say about you is infinitely more profound and powerful than what we say about […]
There’s a thing called ‘double readership path’. This is a ‘user experience’ essential and golden rule. In this age of ‘instant’ and so much consumable info if your content is hard to read and follow, as in reams of text, it won’t get read… too hard. Double readership path is […]
When you write your marketing content, whether it be on your website, in emails or other marketing pieces, it’s important that you write it in a way that flows and is easily readable by most of your audience. If you use big words, you will lose a lot of people […]
When you write content for your tribe it’s really important to stay consistent. Consistency shows people that your business is legit, that you’re steady and it also teaches people when to expect content from you. This is important when someone is getting to know, like and trust your business. They […]
When you plan your content you need to write about things relevant to your audience. You don’t want to be constantly selling in every communication. It’s like slapping them in the face with sales. People will soon get sick of that and not know, like or trust you. Instead, write […]