A great way to show potential clients how well you perform is through case studies.

Show them what problems other clients have had, how you helped them, and the results you helped them achieve.

Testimonials or reviews are what others say about what you do, case studies prove what others say about you.

Case studies are great trust builders.

Where can you use your case studies?

Showcase them on your website, use them in marketing, in your sales process, in lead generation, in qualifying, in your engagement and education processes, write about them in your emails.

Keep them shorty, punchy and to the point.

Share the problem or issue, the plan to resolve it, what was done and if possible the outcomes. If you have a review or testimonial related to the case study even better.

I have a 'case study' model that can be applied to any business. Here is that resource


Smart Actions:

1) Find some great success stories in amongst your recent clients

2) Prepare all the information you need - client problem when they came to you, how you fixed it and the results you helped them achieve

3) Create a format you like for your website and a design you like

4) Create your case studies

5) Plan to include them in your marketing


RESOURCE - CASE STUDY MODEL: https://www.smarterwebsites.com.au/online-marketing/case-study-models/

CASE STUDY EXAMPLE: https://www.smarterwebsites.com.au/project-case-studies/

RECENT CASE STUDY: https://www.smarterwebsites.com.au/case-studies/mrawa-relaunch/

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