Peter Butler on “Imagine the Stress… being # 7 Web Developer!!!”

Imagine the Stress… being # 7 Web Developer!!!

Yup, that means 7 rebuilds on Ivor’s website.

It seems we have a knack for getting websites right the first time round… and we’ve had this comment a lot…

Why? Marketing focus first followed by design.

It’s all about getting leads and prospects to say “Yes, I want to know more”.

Why would you spend so much money on a promotional tool in your business and not expect a return? I mean, you wouldn’t spend even $500 on a newspaper ad and not expect a few enquiries and new clients… right?

Yet business owners continue to throw money at their websites and supposed web experts and designers to make it look sexier than their competitors and live in the hope that it’ll bring in some money. Good luck with that – it’s called dreaming or maybe “hope is a strategy”… not!

If you don’t have a clear cut path or journey that you want to take your prospects on then how can you expect your reader, viewer or listener to know? You have to hold your prospects by the hand and guide them through, step by step, so that you get their details and they get some “stuff” and you start building the relationship.

Quick check on your own “process” or “journey” for your clients.

Out of 100 visitors to your website how many are you now able to market to?

Look, I’m not going to “drill down” into the specifics of this today but needless to say that the following rave is a common response we get. Why? Like I said – Marketing focus first followed by design.

Hit the big blue button on the right to find out more.

Just had this rave from a client come in.

We have been developing our website since 2000.

About 6 different web developers have been involved over that time.

I met Peter recently, and he came over as being first and foremost, a marketer, and then a web developer. This approach was totally different from my previous web site programmers.

We have now started my website rebuild with Peter, and it is looking great. Simple things that used to be buried in the context are now visible on all pages.

All the important information is right there on the front page and I just know because it’s now so clear and simple to follow that my lead conversions will be better.

The site has a clear sense of direction that a visitor can follow. The colours are nice and eye catching as are the images displayed of the front page. I really like the slide show gallery on the main page.

Ivor Kosowitz
Managing Director – Fast Track Computer Solutions.

Fast Track Computer Solutions are Winners of:
•    Australia Post Stirling Small Business Award 2004.
•    Finalists in 2 categories in 2007.
•    Australia Post Stirling Small Business Award 2008.
•    Overall Best Business Finalist 2008.

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Peter B Butler

Passionate with serial ‘hobbiest’ tendencies. Love WordPress & software 'toys'. Raving 70's Jap Bike collector. By day we convert dead dormant websites into profitable sites, hence ‘Smarter Websites’ - making them 'work', one at a time if necessary. On target for world domination, albeit our part of the world...

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