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A “Pleasing To a Man’s Eye” Video and Bonus Lead Generation Tip!

To have a lead generating and new client pumping machine we need to tune in to our “A” type client. Like we’re actually sitting down having a conversation about what’s going on in  their life. As we would with a friend.

Trouble is, for a lot of us, something strange happens when we sit down to write. It’s almost like we put a hat on called ‘legal speak’ and we write like we’re a lawyer or something. What is that about?

Here’s a neat trick to help overcome that, a very short video that’s ‘pleasing to the eye’ with a good tip, enjoy. (Plus it was the end of the week and I hadn’t done a post and I wanted “out of my office” and this was quick and fun)


Peter B Butler

Passionate with serial ‘hobbiest’ tendencies. Love WordPress & software 'toys'. Raving 70's Jap Bike collector. By day we convert dead dormant websites into profitable sites, hence ‘Smarter Websites’ - making them 'work', one at a time if necessary. On target for world domination, albeit our part of the world...

Reader Interactions


  1. Hey Pete, great idea… I wonder where you got it from?

    But seriously, all the world’s best copywriters talk about ‘entering into a one-to-one conversion with the person you are writing to’. The photo helps the thinking process about the ‘prospect’ – their fears, frustrations, problems, wants and desires, as well as the ‘language’ that we all naturally fall into when speaking to a mechanic, doctor, entrepreneur, etc.

    Thanks for the video Peter – good illustration of this process.

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Joe Bradford has endorsed your work as Mortgage Broker Marketing, Lead Generation, Website Design, Social Media Marketing at Smart Mortgage Marketing. Dear Peter, I’ve written this recommendatio… Read more
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